What Meta allows

You know the six rules every automation is built around, so nothing on the list surprises you.

By Anant Gupta, founder3 min readEveryoneUpdated

Copies the whole guide as plain text, with every location and link, to paste into an assistant.Open in the app
On this page
  1. Before you start
  2. 1One private reply per comment, within 7 days
  3. 2The 24-hour window
  4. 3Requests on Instagram
  5. 4Stop means stop
  6. 5Public replies on ads can be refused
  7. 6Some people cannot be reached
  8. If something is off
  9. Common questions
  10. Related guides

Before you start

  • Meta's rules.
  • Same for every tool.
Steps

One private reply per comment, within 7 days.

One private reply per comment, 7 days

You will see The editor says it under the message.

The 24-hour window.

24 hours after their last message or tap

You will see People shows the window.

Requests on Instagram.

Non-followers: Requests

You will see Runs says Waiting.

Stop means stop.

Stop words

You will see People says Asked to stop.

Public replies on ads can be refused.

Error 1705 on Facebook ads

You will see Needs attention.

Some people cannot be reached.

Error 551

You will see People says Unreachable.

If something is off

Another tool says it can message everyone
Nobody can go around the window.

Common questions

Can an automation reply to comments on a live video?

No. Comments on an Instagram live are stored but never trigger.

Can a story reply be answered on Facebook?

No. Facebook does not report story replies to apps; the story recipe is Instagram only.

For agents: plain text of this guide · all guides

For agents

Guide: What Meta allows

This page: https://commentwatchdog.com/help/keyword-automations/what-meta-allows

Topic: Automation

Time: about 3 minutes

Who can do it: Everyone

Author: https://anantgupta.xyz (Anant Gupta, founder of CommentWatchDog)

Start in the app: https://app.commentwatchdog.com/en/inbox

Result when done: You know the six rules every automation is built around, so nothing on the list surprises you.

Context: Every recipe is shaped by what Instagram and Messenger permit an app to do. The editor encodes them in its block order and its one-line help; this page says them in plain words.

Before you start

1. These are Meta's rules, not ours; the product cannot go around them.

2. They are the same for every tool that uses the official API.

Steps

Step 1 of 6: One private reply per comment, within 7 days.

Where: A comment can be answered privately once, and only within 7 days of the comment. That is why the DM recipe has one message, why the follow ask is that one message, and why the email offer can only go after they tap or reply.

You should see: In the editor: "the one private reply Meta allows" under the message.

Step 2 of 6: The 24-hour window.

Where: After a person writes or taps, the page may send for 24 hours. After that, only their next message or tap reopens it. People shows the window per person; a run outside it is skipped as "reply window closed".

You should see: People: Open · 21h left, or Closed.

Step 3 of 6: Requests on Instagram.

Where: A private reply to someone who does not follow you lands in their Requests folder, and Instagram does not report whether it was seen. The run reads Waiting; the follow ask exists for exactly this.

You should see: Runs: Waiting, with the sentence in the drawer.

Step 4 of 6: Stop means stop.

Where: A person who writes stop, or its equivalent in their language, is never messaged by an automation again and is left out of exports unless you tick them in. They can still write to you.

You should see: People: Asked to stop.

Step 5 of 6: Public replies on ads can be refused.

Where: Facebook refuses public replies on some ad comments (its error 1705). The DM recipe skips only its public line; the reply recipe sends the same text privately when the fallback is on. The row says Needs attention and the runs name each one.

You should see: Needs attention on the row; the runs.

Step 6 of 6: Some people cannot be reached.

Where: Meta answers error 551 for a person who blocked the page or left the platform. The person reads Unreachable and automations skip them.

You should see: People: Unreachable.

If something is off

Problem: Another tool says it can message everyone

Fix: It cannot through the official API. Some tools message people who never wrote; that is what gets an account restricted.

Common questions

Question: Can an automation reply to comments on a live video?

Answer: No. Comments on an Instagram live are stored but never trigger.

Question: Can a story reply be answered on Facebook?

Answer: No. Facebook does not report story replies to apps; the story recipe is Instagram only.

Related guides

Send a DM when someone comments: https://commentwatchdog.com/help/keyword-automations/send-a-dm-when-someone-comments

People and exports: https://commentwatchdog.com/help/keyword-automations/people-and-exports

Runs: what each automation did: https://commentwatchdog.com/help/keyword-automations/runs-what-each-automation-did

Plain text of this guide: https://commentwatchdog.com/help/keyword-automations/what-meta-allows.md

All guides for assistants: https://commentwatchdog.com/help/llms.txt

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