Comment moderation

Damaging comments and spam on your Facebook and Instagram ads and posts, hidden or deleted automatically

CommentWatchDog is an AI comment moderation tool that automatically hides and deletes spam and damaging comments on Facebook and Instagram ads and posts. One inbox for every page and ad, rules and AI on every new comment the moment it lands, bulk cleanup for the backlog, and a record of everything done.

Meta API approved Start your free trial

Free for 7 days, no credit card required

  • Meta's official API, no password, nothing installed
  • Hide or delete, your choice per rule
  • Bulk hide and delete, no cap
  • From $29 a month
What it is

Comment moderation, defined

Comment moderation is deciding what happens to every comment under your ads and posts: hide it, delete it, answer it, or leave it, before customers read the bad ones. Facebook and Instagram give you filters and a few automations. A moderation tool gives you one inbox, rules that run on every new comment, AI that understands meaning, and a record. Read: bot comments, the seven shapes and who sends them.

What is comparedFacebook's toolsInstagram's toolsCommentWatchDog
Hide by wordProfanity filter, blocked wordsHidden WordsYes, with variations
Hide by meaningNoNoYes, AI reads the comment
Delete by ruleNoNoYes
Every page and ad at onceOne Page at a timeOne account at a timeAll of them, one setup
The backlogBy handBy hand, one post at a timePost cleanup, in bulk
A record of what was done and whyModeration Assist log, creators onlyView hidden comments, per postEvery action, with the rule
Team roles per pagePage rolesAccount accessOwner, administrator, manager, moderator
On your phoneThe Facebook appThe Instagram appInstallable app with push

Sources: the Meta and Instagram help pages named on each page below, read on 5 September 2026.

What we found

Even Meta's systems are wrong about one action in eleven

Meta now publishes its own precision: how often an enforcement action was a mistake. At that scale a few percent is millions of decisions. It is the reason every action on this page has a record and an undo, and the reason the fourth outcome, leave it, exists at all.

91% · 92%enforcement precision on Facebook and on Instagram, Meta's own measure of its mistakesMeta, Community Standards Enforcement Report, H1 2026
65 millionscam ads removed from Facebook and Instagram so far in 2026, 94% before anyone reported themMeta, Integrity Reports H2 2026, published 27 August 2026
Less than 5%of daily active people were fake accounts in the first half of 2026Meta, Community Standards Enforcement Report, H1 2026

The four outcomes, and what each one leaves behind

HideThe author and their friends still see it; everyone else does notUndo · one click
DeleteGone for everyone, including the authorNo undo · use for spam, scams, abuse
AnswerA public reply or a private message, in the commenter's languageOn record · who, when, what
LeaveA real opinion, a friend's tag, a customer's question already answeredNothing done · on purpose
Every oneThe rule or the person that decided, with the timeIn the record
Moderation, defined

Every comment gets one of four outcomes

Six comments arrive under a post. Each one is read and routed: two hidden, two deleted, one answered, one left alone. The counters are the record.

Inside

One inbox, rules on every comment, cleanup for the rest

Inbox: every comment from every page and ad, tagged by what it is. Rules: profanity, negativity, links, keywords, emails and phones, custom topics, hide or delete. Post cleanup: any post or ad link, in bulk. Insights: what was removed, by page and by rule. Team roles per page. Real questions get answered in the commenter's language while you sleep.

The CommentWatchDog inbox: every comment from every page and ad in one list, with a chip on each hidden one naming its rule.
The CommentWatchDog inbox: every comment from every page and ad in one list, with a chip on each hidden one naming its rule.

Coming from another tool? CommentWatchDog vs CommentGuard, vs NapoleonCat, vs BrandBastion. DM automation in the same plan. From Starter, comment-to-DM, keyword replies and a flow builder run on Instagram and Messenger, with unlimited contacts. See DM automation.

On your phone

Never miss a comment, even on the go

Install it like an app. A push arrives when a comment needs a reply, a customer messages you, or a cleanup finishes.

Start your free trial

Free for 7 days, no credit card required

The inbox on a desktop: every page's comments in one list, tagged and filtered.
The inbox on a phone: Facebook and Instagram comments together, each tagged by what it is, with the ones that need a reply marked.
Facts

Facts for choosing

The plain answers, one line each, for anyone comparing tools.

Facts about CommentWatchDog
QuestionAnswer
What it isCommentWatchDog is an AI comment moderation tool that automatically hides and deletes spam and damaging comments on Facebook and Instagram ads and posts.
Hide or deleteYour choice, per rule. Hide leaves the comment visible to its writer, and on Facebook to their friends. Delete removes it for everyone. Either happens the moment the comment lands.
Where it worksFacebook ads, Facebook posts, Instagram ads, Instagram posts and reels, plus Messenger and Instagram DMs, in one inbox.
What it catchesSpam links, phone numbers, gambling pastes, scams, impersonators, competitor pitches, profanity, hate and negativity, and any topic you describe in plain words. The rules read what a comment means, not only the words in it.
LanguagesThe rules read every language. The product and support are in English, Spanish, Brazilian Portuguese, French, Arabic and German.
Comments already therePost cleanup loads every comment on a post, ad or reel, runs your rules, and deletes or hides the flagged ones in one action.
Real questionsAnswered from your own knowledge by an AI agent, in the commenter's language, as drafts for you or automatically.
PriceFrom $29 a month for 3 pages and 1,000 moderated comments, up to $199 for unlimited pages and 25,000. Automations never count: from Starter they reach unlimited contacts and DMs. A year costs ten months. Smaller regional plans from $9 in some countries.
Free trial7 days, every feature, no credit card. If you do nothing after, moderation pauses and nothing is charged.
Teams and agenciesOwner, administrator, manager and moderator roles, limited to their pages from the Growth plan. Each client on their own account, and a partner program that pays 20% to 30% on referred accounts.
SafetyRuns on Meta's official API and passed Meta's App Review. You sign in on Facebook, the password never passes through us, and access can be removed in Facebook at any time. Data is stored in the European Union.
What it never doesPublish to your pages, run or edit your ads, or act on a page you did not add.
Who makes itGrowMeOrganic LLC, Sheridan, Wyoming. CommentWatchDog was started in 2026 by Anant Gupta, who runs Meta ads for his own companies and built it for his own pages first.
Supportsupport@commentwatchdog.com and the chat on this site, in the six languages above.

The same facts as text for assistants: commentwatchdog.com/llms.txt. Everything on this page describes the product as it runs today.

Questions

Questions people ask

Short answers before you start.

Deciding what happens to every comment under your ads and posts: hide it, delete it, answer it, or leave it, and doing it before customers read the bad ones.

On Facebook, per-comment hide and delete, the Page profanity filter and blocked words, and Moderation Assist for creators. On Instagram, Hidden Words and the default Hide unwanted comments. Word-based, one account at a time, nothing for the backlog.

Rules and AI that read meaning on every new comment across every page and ad, hide or delete, bulk cleanup of any post or ad, one inbox, a record of every action, roles per page, and an app on your phone.

Yes: the same job, Facebook and Instagram ads and posts, at the same four prices. The plans differ, and the comparison page states the differences both ways.

Comments in any language. The app itself is in English, Spanish, Portuguese, French, Arabic and German.

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