Damaging comments and spam on your Facebook and Instagram ads and posts, hidden or deleted automatically
CommentWatchDog is an AI comment moderation tool that automatically hides and deletes spam and damaging comments on Facebook and Instagram ads and posts. One inbox for every page and ad, rules and AI on every new comment the moment it lands, bulk cleanup for the backlog, and a record of everything done.
Comment moderation, defined
Comment moderation is deciding what happens to every comment under your ads and posts: hide it, delete it, answer it, or leave it, before customers read the bad ones. Facebook and Instagram give you filters and a few automations. A moderation tool gives you one inbox, rules that run on every new comment, AI that understands meaning, and a record. Read: bot comments, the seven shapes and who sends them.
| What is compared | Facebook's tools | Instagram's tools | CommentWatchDog |
|---|---|---|---|
| Hide by word | Profanity filter, blocked words | Hidden Words | Yes, with variations |
| Hide by meaning | No | No | Yes, AI reads the comment |
| Delete by rule | No | No | Yes |
| Every page and ad at once | One Page at a time | One account at a time | All of them, one setup |
| The backlog | By hand | By hand, one post at a time | Post cleanup, in bulk |
| A record of what was done and why | Moderation Assist log, creators only | View hidden comments, per post | Every action, with the rule |
| Team roles per page | Page roles | Account access | Owner, administrator, manager, moderator |
| On your phone | The Facebook app | The Instagram app | Installable app with push |
Sources: the Meta and Instagram help pages named on each page below, read on 5 September 2026.
Even Meta's systems are wrong about one action in eleven
Meta now publishes its own precision: how often an enforcement action was a mistake. At that scale a few percent is millions of decisions. It is the reason every action on this page has a record and an undo, and the reason the fourth outcome, leave it, exists at all.
The four outcomes, and what each one leaves behind
Every comment gets one of four outcomes
Six comments arrive under a post. Each one is read and routed: two hidden, two deleted, one answered, one left alone. The counters are the record.
Six jobs, six pages
Each has its own page with Meta's own rules, real comments and the product doing the work.
Comments on Facebook ads
Facebook ads check my page for cheaper 🔥Comments on Instagram ads
Instagram ads Complete rip-off, avoid 😡Hide comments on Facebook
Hide on Facebook ugly product ugly page 🤮Hide comments on Instagram
Hide on Instagram free followers 👉 @growfastStop spam comments on Instagram
Stop spam Make $500/day from home 👉 bit.ly/earn-fastDelete comments, one or thousands
Delete in bulkOne inbox, rules on every comment, cleanup for the rest
Inbox: every comment from every page and ad, tagged by what it is. Rules: profanity, negativity, links, keywords, emails and phones, custom topics, hide or delete. Post cleanup: any post or ad link, in bulk. Insights: what was removed, by page and by rule. Team roles per page. Real questions get answered in the commenter's language while you sleep.
Coming from another tool? CommentWatchDog vs CommentGuard, vs NapoleonCat, vs BrandBastion.
Never miss a comment, even on the go
Install it like an app. A push arrives when a comment needs a reply, a customer messages you, or a cleanup finishes.
Free for 7 days, no credit card required
Questions people ask
Short answers before you start.
Deciding what happens to every comment under your ads and posts: hide it, delete it, answer it, or leave it, and doing it before customers read the bad ones.
On Facebook, per-comment hide and delete, the Page profanity filter and blocked words, and Moderation Assist for creators. On Instagram, Hidden Words and the default Hide unwanted comments. Word-based, one account at a time, nothing for the backlog.
Rules and AI that read meaning on every new comment across every page and ad, hide or delete, bulk cleanup of any post or ad, one inbox, a record of every action, roles per page, and an app on your phone.
Yes: the same job, Facebook and Instagram ads and posts, with the same plan ladder. The comparison page states the differences both ways.
Comments in any language. The app itself is in English, Spanish, Portuguese, French and Arabic.