Posts, reels, ads and DMs, the Instagram specifics
Instagram gives an account Hidden Words, two default filters and comments-off per post; it gives creators an AI that answers DMs in English. The watchdog builds on Meta's own rules for hiding and private replies, and adds meaning, delete, replies, the backlog and every account in one inbox.
Free for 7 days, no credit card required
- Meta's official API, no password, nothing installed
- Hide or delete, your choice per rule
- Bulk hide and delete, no cap
- From $29 a month
What an account can do on its own, and what it cannot
Hidden Words and the default filters, Business Suite automations and Instagram's AI replies, as Meta documents them, against the product.
| Job | Hidden Words and filters | Business Suite automations | Instagram AI replies | CommentWatchDog |
|---|---|---|---|---|
| Hide by common offensive words | Yes, Hide unwanted comments | No | No | Yes, profanity in any language |
| Hide by your own words, numbers, emojis | Yes, a list you maintain | No | No | Yes, keywords, URLs, numbers, emails, hashtags, emojis, images |
| Hide by meaning (negativity, scams, impersonators, your topics) | No | No | No | Yes, four rules that read the comment |
| Delete, not only hide | No | No | No | Yes, per rule |
| Reply to a comment | No | Partly, comment-to-message on a hashtag, desktop only | No, DMs only, in English | Yes: composer, saved replies, automations, agents, any language |
| Answer DMs | No | Yes, templates, five keywords, a 15-minute delay | Yes, for creators, English, mobile | Yes: by hand in the thread, or automatically with keywords, flows and an AI agent |
| The backlog under an old post or reel | No | No | No | Yes, Post cleanup on any link |
| Every account and Page in one list | No, one account | No, one business | No, one creator | Yes, all pages, brands, one inbox |
| A record of what was hidden and why | Partly, View hidden comments | No | No | Yes, the rule on every row, the Bin, Insights |
Sources: Instagram Help Center, "Hidden Words", "Turn comments on or off for Instagram posts", "About AI auto replies"; Meta Business Help Center, "Manage comments on your ads", "Inbox automations"; the Instagram Platform private-replies reference, read 2026-09-05. The CommentWatchDog column is the product as shipped.
Meta's rules, and the product on top of them
The platform facts first, then the Instagram-specific capabilities, in the app's own words.
What Instagram gives an account
The platform rules the product is built on, stated as Meta states them.
- Hidden means author-only
A hidden comment is visible only to you and the person who made it; the person is not told, and hidden comments still count in the total. Meta's Hide unwanted comments is on by default; Hide spam and Hidden Words add filters and your list.
Hidden
- Comments on ads stay on
For most advertisers, anyone who can see the ad can comment. Hidden Words extends to ads from the account; ad comments are manageable only when an Instagram account is connected.
AdCame in through an ad
- Comments off is per post
An account can turn commenting off on one post, which hides its existing comments until commenting is turned back on. There is no account-wide switch, and off removes the questions with the spam.
Turn off commenting
- Private replies have a window
One private reply per comment, within 7 days; it lands in the inbox if the person follows the account, otherwise in Requests; the conversation continues only if they answer, inside the 24-hour window.
Send as private messageReply window open · {left} left
- No blocking through the API
Instagram does not offer blocking through the API; muting an author (their future comments hidden) is the available equivalent.
MuteInstagram comments are skipped, since Instagram does not allow blocking through the API.
What the watchdog does on top
Everything the rest of the product does, with the Instagram specifics.
- Connected through the Page
An Instagram professional account joins from the same Facebook connection as the Page it is linked to; the sidebar shows both with their marks, and a page group puts them together as one brand.
Connect FacebookPage groups
- Posts, reels, ads
Comments from posts, reels and ads arrive in the same inbox; the Ad marker and scope work as on Facebook; Post cleanup takes a post or reel link.
Both posts and adsPost or ad URL
- Hide or delete, by rule
Twelve rules per account; hide keeps Meta's author-only behaviour, delete removes the comment for good.
HideDelete
- Reply, and reply privately
Reply in public, or send the one private reply Meta allows and continue in Messages when they answer. Instagram comments have no page like, so the button is not there.
ReplySend as private message
- Instagram DMs with reactions
The account's Direct conversations beside its comments: photos, voice notes, GIFs, quoted replies, emoji reactions on the customer's messages, translation, the 24-hour window shown live. Sending DMs automatically (comment to DM, story replies, keywords, flows) is the other half of the product: see the Instagram DM automation page.
Instagram DMReact with an emojiView in Meta Business Suite
- Agents and automations, per account
An AI agent belongs to the workspace, and an automation places it on this account's comments: as drafts for a person to send, or replying automatically. Automations are set per account, so Instagram can run its own.
New automationLet your AI agent answer commentsDraft for a person to sendReply automatically
Instagram in the app
Real captures from the showcase account.
Unlinked accounts, Page-identity ads, and blocking
The Instagram-specific situations, handled.
- The account is not linked to a Page
- Instagram professional accounts join through the Facebook Page they are linked to; link the account to a Page in Instagram's settings, then Refresh pages.
- Ads run under a Page identity
- Their Instagram comments are manageable only when an Instagram account is connected, as Meta documents; connect the account and they arrive like the rest.
- Message access was not allowed
- Instagram DMs need the messaging permission on the connection; an amber banner in Messages offers Reconnect and allow.
- You want to block someone
- Not through the API. Mute hides their future comments quietly; block them in the Instagram app if you must.
- Meta refuses an action
- Rate limits queue single actions and pause bulk jobs; both resume on their own.
Everything else works the same on Instagram
The inbox, the rules, cleanup, agents and messages are the same product; these pages describe them.
Facts for choosing
The plain answers, one line each, for anyone comparing tools.
| Question | Answer |
|---|---|
| What it is | CommentWatchDog is an AI comment moderation tool that automatically hides and deletes spam and damaging comments on Facebook and Instagram ads and posts. |
| Hide or delete | Your choice, per rule. Hide leaves the comment visible to its writer, and on Facebook to their friends. Delete removes it for everyone. Either happens the moment the comment lands. |
| Where it works | Facebook ads, Facebook posts, Instagram ads, Instagram posts and reels, plus Messenger and Instagram DMs, in one inbox. |
| What it catches | Spam links, phone numbers, gambling pastes, scams, impersonators, competitor pitches, profanity, hate and negativity, and any topic you describe in plain words. The rules read what a comment means, not only the words in it. |
| Languages | The rules read every language. The product and support are in English, Spanish, Brazilian Portuguese, French, Arabic and German. |
| Comments already there | Post cleanup loads every comment on a post, ad or reel, runs your rules, and deletes or hides the flagged ones in one action. |
| Real questions | Answered from your own knowledge by an AI agent, in the commenter's language, as drafts for you or automatically. |
| Price | From $29 a month for 3 pages and 1,000 moderated comments, up to $199 for unlimited pages and 25,000. Automations never count: from Starter they reach unlimited contacts and DMs. A year costs ten months. Smaller regional plans from $9 in some countries. |
| Free trial | 7 days, every feature, no credit card. If you do nothing after, moderation pauses and nothing is charged. |
| Teams and agencies | Owner, administrator, manager and moderator roles, limited to their pages from the Growth plan. Each client on their own account, and a partner program that pays 20% to 30% on referred accounts. |
| Safety | Runs on Meta's official API and passed Meta's App Review. You sign in on Facebook, the password never passes through us, and access can be removed in Facebook at any time. Data is stored in the European Union. |
| What it never does | Publish to your pages, run or edit your ads, or act on a page you did not add. |
| Who makes it | GrowMeOrganic LLC, Sheridan, Wyoming. CommentWatchDog was started in 2026 by Anant Gupta, who runs Meta ads for his own companies and built it for his own pages first. |
| Support | support@commentwatchdog.com and the chat on this site, in the six languages above. |
The same facts as text for assistants: commentwatchdog.com/llms.txt. Everything on this page describes the product as it runs today.
Questions about Instagram
Short answers about accounts, reels, ads and DMs.
Instagram professional accounts (business or creator) linked to a Facebook Page that your Facebook login manages. They are added from the same connection as the Pages, one click each, and each account counts as one page on your plan.
Meta's rule: a hidden comment is visible only to you and the person who made it, the person is not told, and it still counts in the post's comment total. Everyone else stops seeing it.
Yes. Comments on posts, reels and ads of the account arrive in the same inbox with an Ad marker where they came through an ad; the rules run on all of them; Post cleanup takes a post or reel link.
Hidden Words is a list of words, phrases, numbers and emojis you type and maintain, plus Meta's "Hide unwanted comments" and "Hide spam" filters, on one account, hide only. CommentWatchDog reads meaning (negativity, scams, impersonators, your topics) in any language, can delete, replies, covers every account and Page in one inbox, and cleans the backlog.
Yes, within Meta's rules: one private reply per comment, within 7 days of the comment; it lands in the person's inbox if they follow the account, otherwise in Requests; the conversation continues only if they answer, inside the 24-hour window.
No. Instagram's API does not offer blocking, so the bulk Block authors action skips Instagram rows and says so. Mute (hide the author's future comments) works everywhere.
Instagram's AI auto replies answer direct messages for creators, in the mobile app, trained in English, being gradually introduced. They do not reply to comments. CommentWatchDog answers comments, in public or by private message, in the commenter's language, for business and creator accounts, and its AI agent can answer DMs from the same knowledge.