One inbox for every page, Facebook and Instagram together, each comment tagged by what it is.
See it workWhen you hide a comment on your Page, the person who wrote it and their friends still see it. Everyone else does not. CommentWatchDog does the hiding for you, by word and by meaning, on every new comment under your ads and posts.
Hidden: visible to the author and their friends, gone for everyone else, replies hidden with it. Deleted: gone for everyone. Comments off: every comment on the post hidden until you turn them on again. Facebook's own automation, Moderation Assist, hides by link, image, keyword and a few account signals, only for comments made after you set it up. Read: how to hide comments on Facebook ads and who can see a hidden comment.
| What is compared | Hide (Facebook) | Delete (Facebook) | Moderation Assist | CommentWatchDog |
|---|---|---|---|---|
| Who still sees it | The author and their friends | Nobody | The author and their friends | Your choice: hide or delete, per rule |
| Can be undone | Yes | No | Yes | Yes, one click |
| Works on ads | Yes, one comment at a time | Yes | Yes, ads you run | Yes, every ad and post |
| Automatic by word | Profanity filter, blocked words | No | Keywords and their variations | Yes |
| Automatic by meaning | No | No | No | Yes, AI reads the comment |
| Covers the backlog | No | No | No, only new comments | Post cleanup, in bulk |
Sources: Facebook Help Center, "Hide a comment from a post on your Facebook Page"; Meta Business Help Center, "Manage comments with Moderation Assist on Facebook", read on 5 September 2026.
Meta says it in its own report: harassment is personal, and detecting it by machine is harder than detecting spam. A blocked-words list has the same problem. These were hidden on Pages without matching a single listed word.
Hidden by meaning. None of these contains a listed word.
You hide a comment on your Page. You still see it, greyed, with an Unhide. The author and their friends see it exactly as before, and get no notification. Everyone else sees the next comment move up.
Turn on the rules you want. Each runs on every new comment, on every post and every ad. These are real comments hidden on Pages.
Offensive language in any language, even the most creative spelling.
Read by AI, any spellingOff: everyone on your Page sees all of these.
Negative comments in any language, aware of your Page's own context.
Aware of your Page's own contextOff: everyone on your Page sees all of these.
Links, hashtags and the words you choose, with their variations.
Links, hashtags and the words you chooseOff: everyone on your Page sees all of these.
Every hidden comment shows which rule hid it. Unhide in one click. The commenter never gets a notification.
Posts and ads alike. The same rules run under every post and every ad your Page runs. See how it works on ads.
You connect and pick your rules. The watchdog hides on every new comment, day and night.
Sign in with Facebook and pick the Pages you manage.
No code, no passwords shared.
Profanity, negativity, links, keywords, emails and phone numbers. Hide or delete, per rule.
Add your own topics in plain words.
Every hidden comment, with its rule. Unhide anything in one click.
Reads every language, day and night.
Free for 7 days, no credit card required
Short answers, from Facebook's own pages where the answer is Facebook's.
The person who wrote it and their friends. Everyone else no longer sees it, and its replies are hidden with it. That is Facebook's own rule for Page comments.
Facebook does not notify them, and because they and their friends still see it, most never notice.
It disappears for everyone except the author and their friends. You can find it later under the comment sort menu, Hidden by this Page, and unhide it, block the profile or report it.
Facebook offers the profanity filter and blocked words on your Page, and Moderation Assist for creators, which hides by link, image, keyword and a few account signals, only for comments made after you set it. CommentWatchDog adds rules that read meaning, negativity, scams, off-topic, hides or deletes, and clears the backlog.
Hide when you want the comment out of view without a confrontation. Delete when it is spam, a scam or abuse. Both are one click, per comment or by rule.
Facebook lets you limit who can comment on a post or turn comments off, which hides every comment until you turn them back on. A rule that hides everything is possible in CommentWatchDog but usually the wrong tool: hide what hurts and keep the rest.
Free for 7 days, no credit card required
