Send the guide, the photo or the video in the DM
Free for 7 days, no credit card required
The media step sends an image, a video, audio or a PDF in the DM. Instagram takes PNG and JPEG images up to 8 MB and PDF files; the rest goes up to 25 MB. The builder checks every file against Meta’s rules first, so nothing is refused at send time.
- Meta's official API, no password, nothing installed
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From your library to their chat
Chosen, checked, sent after typing, then on to the next step.
- 01
Pick it or upload it
Choose a file from your library or upload a new one: a photo, a clip, a PDF or a voice note.
- 02
Checked before it goes live
The builder refuses what Meta would refuse, by name, so nothing fails at send time.
Meta: Instagram files are PDF only, images PNG or JPEG
- 03
Typing first, then the file
They see typing dots for about a second and a half, then the file lands in the chat.
- 04
Then the flow goes on
A media step has one way out. Follow it with a question, a message with buttons, or a tag.
What you can send, and the rules
Each format with its size cap, and the Meta rule behind it.
What you can send
One file per step, in the formats Meta takes.
- Image or videoPhotos and clips
A photo of the product or a short clip. On Instagram an image must be a PNG or JPEG up to 8 MB; a video can be up to 25 MB.
Meta: Instagram images PNG or JPEG, 8 MB; video 25 MB
- PDFMenus and guides
A menu, a price list or a guide, up to 25 MB. On Instagram a file must be a PDF: a Word file is refused.
Meta: Instagram files are PDF only, 25 MB
- AudioVoice notes
A voice note or a sound clip up to 25 MB, on Instagram and Messenger.
Meta: 25 MB
- One file, one step
Each step sends one file. To send several, add a step for each, or show them as Cards with a picture on each.
How it is sent
- From your library
“Pick one from your library or upload a new one.” The same file can go out in any number of flows.
- Refused before, not after
A file Meta would refuse (a WebP or GIF image, a Word file on Instagram, anything over the size cap) is named in the builder, so the flow cannot go live with it.
Live tests on 2026-10-05: .docx and .webp refused by Instagram
- Inside the 24-hour window
Like every message, a file goes only while the chat is open, and is never attempted after.
Meta: within 24 hours of their last message
- Typing dots first
About a second and a half of typing before the file, the same as a message.
A file, then the next step
Media needs an open chat, so it follows a message, a tap or a reply.
The media step, as you set it
The step selected on the canvas, its panel open with the file chosen.
- What to send
- Image or video, PDF, or Audio.
- Your library
- Pick a file or upload one.
Every size cap, and who sets it
Meta’s caps per format and platform.
| What | The limit | Set by |
|---|---|---|
| Images on Instagram | PNG or JPEG, up to 8 MB | |
| Video on Instagram | Up to 25 MB | |
| Audio on Instagram | Up to 25 MB | |
| Files on Instagram | PDF only, up to 25 MB | |
| Video, audio and files on Messenger | Up to 25 MB | |
| Files per step | One | CommentWatchDog |
| When it can be sent | Within 24 hours of their last message |
Meta's numbers are from the Messenger Platform and Instagram Messaging references, checked against live sends on Instagram and Messenger on 2026-10-05.
Questions people ask
Short answers before you start.
PNG and JPEG images up to 8 MB, video and audio up to 25 MB, and PDF files up to 25 MB. Instagram refuses other files, such as WebP or GIF images and Word documents, and the builder names them before the flow goes live.
Yes. A PDF is the one file type Instagram takes in a DM, up to 25 MB. It arrives as a file they tap to open.
Yes, on Instagram and Messenger, up to 25 MB. It arrives as an audio clip they play in the chat.
No, one step sends one file. Add a step for each, or use Cards to show up to ten pictures side by side, each with its own buttons.
On a comment, the first DM is the one private reply Meta allows, sent as text with buttons. The file follows once they tap or reply, for example the guide after they give their email in an Instagram lead generation flow.
Your library: pick a file you uploaded before, or upload a new one from the step’s panel.
Only while the chat is open, within 24 hours of their last message, after about a second and a half of typing dots. Then the flow carries straight on to the next step.