People

People: every contact your DMs reach, with no contact limit

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People is the contact list behind your Instagram and Messenger DMs: everyone an automation reached, with their email and phone and where each came from, tags, custom fields, saved segments and CSV export. Unlimited contacts on every plan, no per-contact price.

  • Meta's official API, no password, nothing installed
  • Unlimited contacts on every plan
  • AI replies in your customer's language
  • From $29 a month
How it runs

A list that fills itself

From the first DM to an export, without typing a contact in.

  1. 01

    They arrive on their own

    Everyone an automation reaches or hears from is a contact, with the automation they came from.

    Unlimited contacts on every plan

  2. 02

    Answers fill in

    An email, a phone number or any answer they type is saved on them, with the question they answered. See collecting emails in the DM.

    Six field types

  3. 03

    Tags mark them

    A flow’s Tag step, a link start or a teammate tags them; rename a tag and it changes everywhere at once.

    The same tags in the inbox

  4. 04

    Filter, then export

    Filter by tag, answer, follow or reply window, save it as a segment, and export the list to CSV.

    Export: Growth and up

What it does

Contacts, tags and fields, done properly

Every person, every tag and every answer, kept straight.

Contacts

Per page, across every page, or per brand group.

EveryoneEveryone an automation reached

Every person an automation on your page reached or heard from, newest first, with where they came from.

Can message nowQuick filters

Also Shared an email, Shared a phone, Follow you and Asked to stop, plus search and a filter by automation.

Reply windowWho you can message

Open with the hours left, closed, waiting on them, in their requests, asked to stop or unreachable.

Meta: 24 hours after their last message

CorrectFix what they typed

A teammate can correct an email or a phone; the original stays beside it.

ForgetDelete a person

Their name, email and phone are deleted; their runs stay without a name.

Tags

Set by the Tag step, a link start, or by hand.

One tag, everywhere

The same tags on People, the inbox’s labels and contact panel, a flow’s Tag step and its conditions.

Rename once

Renaming a tag rewrites it in every contact, automation, saved version and segment in one go; renaming into an existing tag merges them.

Never deleted by accident

A tag in use cannot be deleted; the dialog lists what uses it.

Custom fields

Filled by a question, a Set field step, an HTTP answer or a teammate.

Six types

Text, number, date, date and time, Yes / No, and choice.

Up to 100 fields; a choice up to 30 options

In every message

Every field is a variable in your messages and something a condition can check.

Safe to change

A field’s key never changes once made, and removing a field keeps every value people hold.

A value up to 500 characters

Segments, bulk and export

For the work you do on a list.

New segmentSaved filters

Built from the flow builder’s own rules: tag, an answer or field, email, phone, follows you, follower count, reply window, days since first seen; all or any.

Send them to your CRM

An HTTP request step sends a contact’s details to any API the moment they are given.

Bulk actions

Add or remove tags, set a field, or pause and resume automations for a selection or a whole filter.

Up to 5,000 people at once

ExportCSV with every field

Name, username, email, phone, when and where it was given, follows you, first seen, last active, came from, tags, page, then each field.

Growth and up; people who asked to stop are left out unless you include them

In the app

The list your automations built for you

People sits beside Messages on every page. Each contact opens to their tags, fields and where they came from; from the live inbox the same contact sits beside the chat.

The rail
Everyone, quick filters, segments, tags and the automations people came from, each with its count.
Columns
Person, email, phone, tags, reply window, last active, and any custom field you add.
Export
The list you are looking at, as a CSV.
People, as it looks in the app
On your phone

Your contacts, in your pocket

The same list on a phone: search, filter, open a person, correct an address.

Contacts
Each with what they shared and their tags.
Filters
The same quick filters as on a laptop.
People on a phone
The limits

No contact meter, ever

The few numbers that apply, and who sets them.

WhatThe limitSet by
ContactsUnlimited on every plan; a fair-use line of 100,000 people reached a month alerts us and stops nothingCommentWatchDog
Custom fields100 per account; a name up to 60 characters, a value up to 500CommentWatchDog
Bulk actionsUp to 5,000 people at onceCommentWatchDog
Export to CSVGrowth and upCommentWatchDog
Messaging a contactOnly within 24 hours of their last message; no broadcastsMeta

Source for the 24-hour rule: Meta’s Messenger Platform and Instagram Messaging API, standard messaging window.

Why people switch

Grow the list, not the bill

Other DM tools price by the size of your list, or pause when it outgrows the plan.

What decides it
ManyChatLinkDMInrōCreatorFlow
CommentWatchDog
Contacts and DMs
Priced or cappedBy contacts, or by DMs a month
UnlimitedContacts and DMs, on every plan
Your bill at 10,000 contacts
$161.50 a monthManyChatManyChat Business: $99 + 2,500 extra × $0.025
$29 a monthStarter, the same at any count
When you reach the plan’s limit
Automations pauseInrōCreatorFlowAt the plan’s contact or DM limit
Nothing pausesNo contact or DM count to reach

From each tool’s own pricing and help pages, October 2026. The $161.50 is worked out from ManyChat’s Business plan, billed monthly. Logos belong to their owners.

Questions

Questions about People

Short answers before you start.

Into People. Everyone an automation reached or heard from is listed per page, with where they came from, what they shared, their tags and custom fields.

No. Contacts are unlimited on every plan. There is a fair-use line of 100,000 people reached a month, which alerts us and stops nothing.

Yes, from Growth up. The CSV has name, username, email, phone, when and where each was given, the question it answered, follows you, first and last seen, came from, tags and page, then one column per custom field.

Up to 100, in six types: text, number, date, date and time, Yes / No, and choice. Questions, Set field steps, HTTP answers or a teammate fill them, and every field works in messages and conditions.

No. Meta only lets a business message someone within 24 hours of their last message, so there are no broadcasts. Segments are for filters, bulk tags and fields, and export.

Yes. Forget deletes their name, email and phone; their runs stay without a name, and if they write again they are a new person.

Yes. One tag is the same on People, the inbox and every flow, and renaming it rewrites it everywhere at once.

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