Flow builderStep

Check they follow before the link goes out

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A card with Visit profile and I’m following. The tap asks Instagram whether they really follow you: followers get the offer, everyone else gets a second ask with the same buttons.

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How it runs

Asked, checked, asked again

Two buttons, a real check, and a fair rule for when Instagram says nothing.

  1. 01

    A card with two buttons

    “The first opens your profile, the second checks whether they follow.”

  2. 02

    Checked with Instagram

    The tap asks Instagram whether they follow you. No honor system: following goes one way, not following the other.

  3. 03

    Not yet? Asked again

    A separate “not following yet” message goes with the same buttons, once, twice or 3 times, then the No way.

  4. 04

    Unknown is never no

    When Instagram does not say, the card goes once more. If it still does not say, they go on as a follower would.

What you set

The ask, and the check

What they see, how many times, and how the answer is read.

What they see

MessageThe ask

Up to 160 characters: it goes out as a card, an 80-character title and an 80-character line.

Meta: card title and subtitle, 80 characters each

ButtonsTwo buttons

Profile button (“Visit profile”) opens your Instagram profile; Check button (“I’m following”) asks Instagram whether they follow. Both labels are yours.

If they are not following yetNot following yet

“Sent with the same buttons when the check finds they have not followed.”

Ask at mostHow many asks

Once, Twice or 3 times, twice by default. After the last ask, the No way.

How the check works

Instagram only

“Instagram only. Instagram tells us whether they follow only after they write or tap, so this step goes after the private reply.”

Meta: profile answers need the person to have messaged or tapped

Unknown is not “no”

When Instagram does not answer, the card goes once more; if it still does not say, they go on as a follower would. Nobody loses the offer to a silent API.

Follows counted

Follows gained through the check are counted per day in the flow’s insights.

Typed works too

Writing back while the check waits counts like the tap, and the check runs.

Where it fits

Right after the private reply

The check needs their tap first, so it follows the private reply.

Instagram answers the follow question only after they tap, so the check sits after the private reply.
In the builder

The Ask to follow step, as you set it

The step selected on the canvas, its panel open with the message, the two buttons and Ask at most.

Buttons
Visit profile and I’m following.
Ask at most
Once, twice or 3 times.
The limits

Every rule, and who sets it

Where it works, when, and how often.

WhatThe limitSet by
WhereInstagram onlyMeta
WhenAfter they message or tapMeta
The ask160 characters: a title of 80 and a line of 80Meta
Asked at most1, 2 or 3 timesCommentWatchDog
Instagram doesn’t answerOnce more, then treated as followingCommentWatchDog

Meta’s rules are from the Instagram Messaging user profile reference (is_user_follow_business), October 2026.

Questions

Questions people ask

Short answers before you start.

The tap on I’m following asks Instagram, which answers whether the person follows your account. Following goes the Yes way; not following gets your “not following yet” message with the same buttons.

Instagram answers the follow question only after the person has written or tapped. A comment alone is not enough, so the check goes after the private reply’s tap.

Once, twice or three times, as you choose; twice by default. After the last ask, the flow goes the No way, where you can still send something.

The card goes once more. If Instagram still does not say, the person goes on as a follower would: an unknown is never treated as not following.

Yes. Follows gained through the check are counted per day in the flow’s insights. A Condition can also check whether someone follows you anywhere in a flow.

No. Facebook Pages have no follow answer in Messenger, so the step is Instagram only.

Yes, this step is how follow to unlock works inside a flow, after the private reply: the offer goes the Yes way.

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Followers first, then the link

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