Flow builderStart

An automatic welcome message for the first DM

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The first time someone messages your page, a welcome with the next steps answers them. Once per person, never again.

  • Meta's official API, no password, nothing installed
  • Unlimited contacts on every plan
  • AI replies in your customer's language
  • From $29 a month
What you set

A welcome that never repeats

One switch on the conversation start.

The first message

A welcome that runs once per person, whatever they wrote.

Start on their first messageOnce per person, ever

The first time someone writes to your page, whatever they say, the flow runs. Their second message never does.

Whatever they say

Hi, a question, a photo: the first message counts. A keyword automation that matches it still answers first.

One automatic answer per message: keyword, then the welcome, then a catch-all.

Ice breakersOn the same start

Add up to four questions above an empty chat; each is its own way out of the start.

Where it runs

One start for both networks.

Instagram and Messenger

The same start on an Instagram account and on a Facebook Page’s Messenger.

Change startSwitch it later

The steps stay; steps that only fit the old start show as things to fix.

What comes next

Every way on, one tap away

Quick replies turn a hello into the right path.

A new conversationTheir first message
Then
MessageWelcome to Northwind!
See the menuTalk to a barista
Hand to a personA barista takes the chat
A welcome with the next steps as buttons, and a person one tap away.

The welcome is usually a message with buttons and quick replies, one per thing people come for. A tap can lead to cards, a question, the AI agent or a person. Add ice breakers to the same start, answer keywords with their own flows, and send people here with a DM link.

In the app

The welcome, in the app

One switch, and the ice breakers below it.

Start on their first message
Once per person, the first time they write.
The rules

Who gets the welcome

Once per person, and never over a keyword answer.

WhatThe limitSet by
Who gets itEveryone writing to you for the first timeCommentWatchDog
How oftenOnce per person, everCommentWatchDog
The reply window24 hours from their messageMeta
One answer per messageA matching keyword automation answers firstCommentWatchDog

Meta’s rules: the Messenger Platform and Instagram Messaging documentation, read 2026-10-05.

Questions

Questions people ask

Short answers before you start.

Short, warm and with a next step. For a coffee shop: “Welcome to Northwind! Here for the new roast, our hours or a tasting?” with three buttons; “Hi! We deliver across Portland, free over $40” with See the menu; or “Thanks for writing! A barista answers in minutes, or tap a question below.”

Edit the message after the start on the canvas and save. The change is live at once for everyone who writes to you for the first time from then on.

No. Meta does not tell any app when someone follows you, so no tool can DM new followers automatically. What works instead: a post that asks for a comment (comment to DM), a DM link in your bio, or a thank-you for story mentions.

No. It runs once per person, the first time they ever write to you. Later messages are skipped quietly.

The keyword automation answers it. One automatic answer goes to one message: a keyword first, then the welcome, then a catch-all.

Yes. The same start runs on Messenger for Facebook Pages and on Instagram.

Turn tonight's comments into conversations

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A welcome for every first message

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