Blog
Comment moderation for Facebook and Instagram ads and posts: how the platforms behave, what spam and damaging comments cost, and how to keep comments clean.
How to unhide comments on Instagram, from all four places they hide
A comment can be hidden by you, by Hidden Words, by Limits or by a restriction, and each has its own way back. Instagram's steps for all four, with dates.
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Bot comments: the seven shapes, who sends them, and how to stop them
A field guide to bot comments on Facebook and Instagram: seven shapes with real examples, who sends them, Meta's figures, and one rule set for both.
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Emoji comments: why bots post them and how to hide them
Rows of the same emoji from accounts you do not know are mostly bots. Why they post them, what my rule caught since August 2026, and how to hide them.
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Bot comments on Instagram: what they are and the five tools that stop them
Written for the account getting the bot comments, not the one buying them: Instagram's five controls in Instagram's words, their limits, and my own count.
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Bot comments on Facebook: how to tell them apart and stop them
What bot comments under Facebook ads look like, why they arrive, and the three Page controls that stop them, with counts from my own ads in September 2026.
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Spam comments on Facebook ads: the six patterns under my own ads
727 comments deleted under my own Facebook ads in thirteen days of September 2026, sorted into six patterns, with the rule that catches each. Real examples, dated.
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Who can see a hidden comment on Facebook, and on Instagram
Meta's exact words for each case: a Page post, a profile post, Moderation Assist, a comment marked as spam, Instagram's filters and a manual hide. As of September 2026.
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How to hide comments on Facebook ads, one at a time and automatically
The three places Facebook lets you hide a comment on an ad, what a hidden comment means, Meta's own automatic filters and where they stop. As of September 2026.
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How to delete spam comments on Facebook ads, one and in bulk
Which of Meta's screens deletes an ad comment rather than hides it, the three taps per comment, and how to clear hundreds under one ad at once. As of September 2026.
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Why spam and scam comments under your ads cost you money
What lands under a real ad with 124 comments, what advertisers say it does to their numbers, and Meta's own figures on the scale of it. As of September 2026.