Hide the comment and take it to DMs
Free for 7 days, no credit card required
The Hide the comment step takes the comment that started the flow out of public view: a complaint, a phone number, an order question. On Instagram only its author still sees it, on Facebook the author and their friends, and the conversation carries on in a private reply.
- Meta's official API, no password, nothing installed
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Out of sight, not out of reach
Who still sees it on each platform, and what the flow can do next.
- 01
Hidden from everyone else
On Instagram the comment is hidden from everyone except the person who wrote it.
- 02
On Facebook, their friends too
On Facebook it is hidden from everyone except the person and their friends.
- 03
Nobody is told
Hiding is quiet: the comment is not deleted and CommentWatchDog sends nothing about it. They can still get the private reply.
- 04
Then the flow goes on
Send the private reply, tag them, or hand the chat to a person. On Instagram a public reply under a hidden comment is refused when you save.
Meta: no replies under hidden comments on Instagram
One step, no settings
What hiding means on Instagram and Facebook, and what it pairs with.
What it does
- Hide the commentOne step, no settings
“Hide it from everyone else”: one step, no settings, on a flow that starts on a comment.
- On Instagram
“Hides the comment from everyone except the person who wrote it.”
Meta: Instagram hides it from everyone but the writer
- On Facebook
“Hides the comment from everyone except the person and their friends.”
Meta: Facebook hides it from everyone but the writer and their friends
- Hidden, not deleted
The comment stays on the post, only out of view. To delete comments by rule, use moderation rules.
What it pairs with
- A condition first
Hide only some comments: put a Condition before it, such as a comment flagged for contact details or links.
- The private reply
Hiding does not stop the private reply: the person still gets your DM, as Kayla did.
- Not a public reply on Instagram
Instagram refuses replies to hidden comments, so the builder refuses a public reply after a hide on Instagram when you save.
Meta: you cannot reply to hidden comments on Instagram
- What Instagram never hides
Your own comments on your own posts always show, and comments on Instagram Live cannot be hidden.
Meta: owner comments always show; no Live
Hide only what must go
A condition picks the comments; the hide and the private reply follow.
The Hide the comment step, as you set it
The step selected on the canvas, its panel open with what hiding means on this platform.
- Hide the comment
- Hidden from everyone else.
Every rule, and who sets it
Each one is Meta’s.
| What | The limit | Set by |
|---|---|---|
| Who still sees it on Instagram | The person who wrote it | |
| Who still sees it on Facebook | The person and their friends | |
| Instagram Live comments | Cannot be hidden | |
| Your own comments on Instagram | Always shown | |
| A public reply after a hide | Refused on Instagram |
Meta’s rules are from the Instagram comment moderation and Facebook comment references, October 2026.
Moderation built in
Most DM tools have no hide step, one hides on Instagram only, and none deletes spam.
CommentWatchDogThe comment stays up for everyoneInrō hides by keyword, on InstagramFrom each tool’s own pricing and help pages, October 2026. Logos belong to their owners.
Questions people ask
Short answers before you start.
On Instagram, only the person who wrote it. On Facebook, the person and their friends. Everyone else no longer sees it.
CommentWatchDog sends them nothing about it, and the comment is hidden, not deleted. Your private reply can tell them why, as Northwind does when a phone number is shared in public.
Yes. Hiding does not use up or block the one private reply Meta allows per comment, so the person still gets your DM.
Not on Instagram: Instagram refuses replies to hidden comments, so the builder refuses that flow when you save it. On Facebook the reply can still go.
No, the flow builder hides. Deleting spam and damaging comments is what CommentWatchDog’s moderation rules do, and they run before any automation.
The “Hide complaints and settle them in private” template: when moderation reads a comment as a complaint, it is hidden and the person is offered help in DMs. To hide by rule across every post instead, see hide comments on Instagram and on Facebook.
On Instagram, comments on Live videos, and your own comments on your own posts, which Instagram always shows.