Messenger

A Messenger chatbot for your Facebook Page

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People message your Page at night, on weekends, from an ad. An unanswered Messenger chat is a booking somewhere else. CommentWatchDog answers it on Meta’s Messenger Platform and hands the hard ones to your team.

  • Meta's official API, no password, nothing installed
  • Unlimited contacts on every plan
  • AI replies in your customer's language
  • From $29 a month
How it works

A chatbot live in four steps

CommentWatchDog runs Messenger automation for Facebook Pages through Meta’s Messenger Platform: a Messenger reply when someone comments on a post or ad, keyword auto replies, a welcome menu with ice breakers, m.me links that start a flow, AI answers from your knowledge, and a shared inbox for your team.

  1. 01

    Connect the Page

    Sign in with Facebook’s own login and pick the Facebook Page whose Messenger you want to answer.

    Meta’s official API, no password

  2. 02

    Pick what starts it

    A comment on a post or an ad, a Messenger keyword, your m.me link, or the first message and ice breakers.

    Four starts on Messenger

  3. 03

    Build the conversation

    Messages with quick replies, questions that save the answer, AI answers from your knowledge, a hand-off to your team.

    No code; or describe it and Build with AI

  4. 04

    Switch it on

    Go live and the chats it starts land in your team’s inbox beside Instagram’s.

    Unlimited contacts on every plan

On Messenger

Every start and rule, in the app’s words

What the flow builder offers on a Facebook Page, and the Meta rule behind each. Instagram has two more starts: see Instagram DM automation.

What starts a Messenger chatbot

Four starts on a Facebook Page, each with Meta’s rule.

Post or ad commentsComment to Messenger

A keyword or any comment under a post or an ad sends the one private reply to the commenter’s Messenger. See comment to DM.

One private reply per comment, within 7 days. A Page cannot private-reply to another Page.

Messenger messageKeyword auto replies

Someone writes a keyword, or anything at all, and gets its answer at once; up to 50 keywords, capitals and accents ignored.

m.me linkYour m.me link

m.me/your-page?ref=name opens Messenger and starts the flow, from an ad, an email or a QR code; the app writes the Get Started button for it. See m.me links.

Meta does not guarantee the link’s name on every device.

Ice breakers and first messagesA welcome menu

Up to 4 questions above an empty Messenger chat, each with its own way out, or a welcome on the first message. See the welcome message and ice breakers.

Ice breakers take the place of the Get Started button.

What Messenger allows

More room than Instagram, and one thing Instagram refuses.

MessageLonger messages

Up to 2,000 characters a message, up to 3 buttons and up to 13 quick replies.

640 characters with buttons; 20 a button.

Ask a questionEmail and phone in one tap

Asked for an email or a phone number, Messenger offers the person’s own as a one-tap reply when their profile has one; the answer is saved on the contact.

Instagram refuses these one-tap replies.

CardsA carousel

Up to 10 cards in one message, each with an image, an 80-character title, a line and buttons.

Messenger crops card images to 1.91:1.

What Messenger does not share

So a Messenger flow is built differently from an Instagram one.

Messenger shares only their nameName and picture only

Messenger shares a person’s name and picture, not followers or a verified badge, so there are no profile rules or follow checks here; what they tell you is saved as they answer.

Shared postNo story or shared-post starts

Story replies, mentions and shared posts start flows on Instagram only; a Page’s Messenger has the four starts above.

Hand to a personA person when it matters

A hand-off step pauses the automation in that chat and notifies your team; the chat waits in the Live inbox with everything the bot said.

Meta asks bots to offer a way to reach a person.

AI agent answersAI answers from your knowledge

Your AI agent answers questions from your site, files and FAQs in the customer’s language, and hands the chat over when it does not know.

5 AI credits an answer.

After the chatbot

Your team picks up where it stopped

Messenger chats land in the Live inbox beside Instagram’s, each answer labelled by who sent it.

Who answered
Automation, AI agent or a teammate, on every message.
Take over
Pause for 24 hours in a chat while a person answers.
The limits

Messenger’s numbers, in one table

What Meta allows in a Messenger chat, and the caps the builder adds.

WhatThe limitSet by
Who writes firstThe person: a comment, a message, a tap or a link openMeta
Private replies per commentOne, within 7 days of the commentMeta
Reply window24 hours after their last message, tap or link openMeta
One message2,000 characters; 640 with buttonsMeta
Buttons and quick repliesUp to 3 buttons, up to 13 quick replies, 20 characters eachMeta
Cards in a carouselUp to 10; 80-character title and lineMeta
Ice breakersUp to 4 questions, 80 characters eachMeta
What a person sharesTheir name and pictureMeta
Keywords per startUp to 50, 80 characters eachCommentWatchDog
Contacts and DMsUnlimited, on every planCommentWatchDog

Meta’s numbers: the Messenger Platform send, templates, quick replies, private replies and ice breakers references. No Meta page states Messenger’s 2,000 characters today; it was sent live: 2,000 passed and 2,001 was refused. CommentWatchDog’s numbers are the builder’s own caps.

Why people switch

Messenger and Instagram, one tool

Many DM tools stop at Instagram. CommentWatchDog runs your Page’s Messenger and your Instagram from one builder and one inbox, and Facebook comment moderation comes in every plan.

What decides it
ManyChatLinkDMInrōCreatorFlow
CommentWatchDog
Contacts and DMs
Priced or cappedManyChat: $161.50/mo at 10,000, billed monthly
UnlimitedContacts and DMs, on every plan
Inbox translation
NoneYou reply in their language yourself
Both waysRead theirs, reply in yours
AI that reads your files
No PDFs or filesManyChatLinkDMCreatorFlowOr no AI agent at all
Site, PDFs and FAQsPDFs from Growth, any language
Facebook and Instagram
Instagram onlyInrōNo Facebook posts or ads
Both, one inboxPosts, reels and ads

From each tool’s own pricing and help pages, October 2026. Logos belong to their owners.

Questions

Questions about Messenger chatbots

What Page owners ask before they turn it on.

Connect your Facebook Page with Facebook’s own login, pick what starts it (a comment, a keyword, your m.me link or the first message and ice breakers), then build the conversation on the canvas or start from a template such as Welcome menu. No code; you can also describe it in a sentence and Build with AI.

Meta Business Suite’s automated responses send set replies to common moments, such as an instant reply, an away message or answers to frequently asked questions (Meta’s help page). CommentWatchDog adds flows that branch, questions that save answers, conditions, AI answers from your own knowledge, HTTP requests and comment to Messenger, with a team inbox. What Facebook’s own automations do, and where they stop, is on the Facebook auto reply page.

Yes. A comment on your post or ad can send the commenter a private reply in Messenger, one per comment and within 7 days of it, as Meta allows; once they answer or tap, the rest of the conversation follows.

No. Meta lets a Page message a person only within 24 hours of their last message, tap or link open, so there are no broadcasts to past contacts. Everything the chatbot sends is an answer to something the person did.

Not on its own. When a flow asks for an email or a phone number, Messenger offers the person’s own as a one-tap reply if their profile has one, and the answer is saved on the contact. Otherwise Messenger shares only their name and picture.

Yes. It runs on Meta’s Messenger Platform within its rules: the person writes first, replies go inside the 24-hour window, bots answer quickly and offer a way to reach a person, which the hand-off step and the Live inbox give you.

Turn tonight's comments into conversations

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