Flow builderStart

Reply to every story mention and story reply

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Someone answers your story or tags you in theirs. The thank-you, the code or the next question arrives in the chat they just opened.

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What you set

Replies, mentions, or both

One start for every way people answer your stories.

Which story events

Replies to your stories and mentions in theirs; one start, three choices.

A reply to your story, or a mention in theirsBoth

Anyone who answers your story or tags you in their own starts the flow.

A reply to your storyReplies only

Someone answers one of your stories from the reply bar.

Meta’s story-reply event does not carry GIF or sticker replies.

A mention in their storyMentions only

Someone tags you in their story: thank them, send a code, ask for a repost.

Meta sends an event for story mentions only, not for tags on regular posts.

Which stories, which words

Narrow replies to the stories that matter.

Stories I chooseUp to 50 chosen stories

Only replies to them start the flow. A Highlight keeps its story, so replies to it still count after the 24 hours.

Mentions happen in their own stories, so a chosen story never filters a mention.

Which repliesAny reply, or keywords

Filter replies by keywords or exact words, with the same matching as comments and DMs.

How often per personEvery time, once ever, once a day, once a week

Thank a fan once, or every time they share you.

What comes next

From a story to a list

Thank them, send the code, and know who wanted Friday’s roast.

Someone replies to a storyReplies and mentions
Then
ConditionThey said save · reserve
YesNo
MessageYou’re on the list
Reserve a bag
Tag+friday-roast
Then
A story reply opens the chat, so the answer can be a whole conversation.

Their reply opens the chat, so a message with buttons, an image or video or a question can come first, and a tag marks them as fans for later. A condition on what they said sends a reservation one way and a compliment another. Like shared posts, it is one of the starts only Instagram has; the rest of Instagram DM automation is on its own page.

In the app

The story start, in the app

Pick the events and, if you like, the stories.

Which stories
Any story, or the ones you choose, Highlights included.
What Meta allows

The rules of a story start

What Instagram sends, and what it does not.

WhatThe limitSet by
Where it runsInstagram only; there is no story start for MessengerCommentWatchDog
Story mentionsAn event for mentions in stories; none for tags on postsMeta
GIF and sticker repliesNot carried by the story-reply eventMeta
Chosen stories on one start50CommentWatchDog

Meta’s rules: the Instagram Messaging webhooks documentation, read 2026-10-05.

Questions

Questions people ask

Short answers before you start.

Start a flow with Someone replies to a story and choose A mention in their story, or both replies and mentions. Everyone who tags you in their story gets your DM: a thank-you, a code, a link.

Yes. Choose Stories I choose and pick up to 50. A Highlight keeps its story, so replies to it still count. Replies can also be filtered by keywords.

No. A mention happens in their story, not yours, so a chosen story never filters a mention. Mentions always start the flow when the start includes them.

No. Meta’s story-reply event does not carry GIF or sticker replies, so only written replies start the flow.

No. The story start is Instagram only.

They get your DM in seconds, and their mention opens the chat for 24 hours, so the flow can go on with buttons, questions and tags.

Turn tonight's comments into conversations

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