One inbox for every page, Facebook and Instagram together, each comment tagged by what it is.
See it workLinks, phone numbers, "send me a DM", crypto, follower sellers. Bots post them under your reels and ads within minutes. CommentWatchDog deletes them by rule the moment they land and clears the ones already there.
Hide spam and Hide unwanted comments are Instagram's own filters; Hidden Words adds your list of words, numbers and emojis. They work by word. Spam that says "check my page" or "I can help you recover your account" walks through. CommentWatchDog reads the meaning and the pattern, and it can delete rather than hide. Read: bot comments on Instagram and the five tools that stop them and why bots post emoji comments and how to hide them.
| What is compared | Instagram's filters | CommentWatchDog |
|---|---|---|
| Links | Hidden Words, if you list the domain | Every link, shortened or not |
| Phone numbers and emails | Hidden Words, if you list them | Any number or address, any format |
| Mentions and follower bait | No | Yes |
| Scams in plain words | No | Yes, AI reads the comment |
| Bots by pattern | Hide spam catches some | Yes |
| Delete, not just hide | No | Yes, by rule |
| The backlog | By hand | Post cleanup, in bulk |
Source: Instagram Help Center, "Hide comments or message requests you don't want to see on Instagram", read on 5 September 2026.
Meta's own definition of spam is content that is automated or coordinated to drive engagement. Its reports show the scale of the accounts behind it. Under your reels and ads the same machinery shows up as five recognisable kinds.
Five kinds of spam and the signal that catches each
A reel picks up reach. Bot comments arrive faster than anyone can read them and the count climbs. The rule runs once over the lot: the four go, the customers stay, and the next two who arrive are real.
Turn on the rules you want. Each runs on every new comment, on every post, reel and ad. These are real spam comments the watchdog deleted.
Every link, shortened or not, and the money promise around it.
Every link, on every post and adOff: your customers see all of these.
Phone numbers, emails and "inbox me for the real price".
Numbers, emails and the bait around themOff: your customers see all of these.
Account recovery, crypto, giveaways and follower sellers, recognised by pattern.
Read by AI: the pattern, not just the wordsOff: your customers see all of these.
Facebook too. The same spam lands under Facebook ads and posts, and one setup covers both platforms. See it on Facebook ads.
Paste the post or ad link, filter to links or a word, delete in bulk. Long jobs run in the background and email you when done.
You connect and pick the spam rules. The watchdog deletes on every new comment, day and night.
Sign in with Facebook and pick the Page and the Instagram account linked to it.
No code, no passwords shared.
Links, numbers, mentions, scams. Delete, not hide.
Add your own topics in plain words.
Paste the worst post's link into Post cleanup and delete what is already there.
Loading, searching and filtering are free.
Free for 7 days, no credit card required
Short answers, from Instagram's own pages where the answer is Instagram's.
Bots target reach. Popular hashtags, ads and reels draw automated accounts that post links and bait to whoever is looking. More reach, more spam; it is not about your account.
In Instagram, turn on Hide spam and Hide unwanted comments, add words, numbers and emojis to Hidden Words, and limit comments from non-followers. In CommentWatchDog, turn on the rules that delete comments with links, emails, phone numbers, mentions and spam patterns on every post, reel and ad, then clear what is already there in bulk.
Unwanted, repetitive or deceptive comments and messages, usually automated: promotions, scams, follower selling, bait to move you into a DM. This page is about comments; a "spam account" in the everyday sense is a second, private account, which is something else.
Instagram's filters act on words and patterns, not intent. Links, repeated text and many comments in a short time trigger them.
Yes. Post cleanup loads every comment on a post or ad, you filter to links or a word, and delete in one action. Long jobs run in the background and email you when they finish.
Free for 7 days, no credit card required
