One inbox for every page, Facebook and Instagram together, each comment tagged by what it is.
See it workDM automation is included. Comments become DMs, with unlimited contacts.
Explore DM automationBuild with AI drafts the whole flow from one sentence. You edit it on the canvas.
See a flow get builtComment moderation is included. Spam and scam replies are hidden before any automation answers them.
Explore comment moderationLinks, phone numbers, "send me a DM", crypto, follower sellers. Bots post them under your reels and ads within minutes. CommentWatchDog deletes them by rule the moment they land and clears the ones already there.
Free for 7 days, no credit card required
Hide spam and Hide unwanted comments are Instagram's own filters; Hidden Words adds your list of words, numbers and emojis. They work by word. Spam that says "check my page" or "I can help you recover your account" walks through. CommentWatchDog reads the meaning and the pattern, and it can delete rather than hide. Read: bot comments on Instagram and the five tools that stop them and why bots post emoji comments and how to hide them.
| What is compared | Instagram's filters | CommentWatchDog |
|---|---|---|
| Links | Hidden Words, if you list the domain | Every link, shortened or not |
| Phone numbers and emails | Hidden Words, if you list them | Any number or address, any format |
| Mentions and follower bait | No | Yes |
| Scams in plain words | No | Yes, AI reads the comment |
| Bots by pattern | Hide spam catches some | Yes |
| Delete, not just hide | No | Yes, by rule |
| The backlog | By hand | Post cleanup, in bulk |
Source: Instagram Help Center, "Hide comments or message requests you don't want to see on Instagram", read on 5 September 2026.
Meta's own definition of spam is content that is automated or coordinated to drive engagement. Its reports show the scale of the accounts behind it. Under your reels and ads the same machinery shows up as five recognisable kinds.
Five kinds of spam and the signal that catches each
A reel picks up reach. Bot comments arrive faster than anyone can read them and the count climbs. The rule runs once over the lot: the four go, the customers stay, and the next two who arrive are real.
Turn on the rules you want. Each runs on every new comment, on every post, reel and ad. These are real spam comments the watchdog deleted.
Every link, shortened or not, and the money promise around it.
Every link, on every post and adOff: your customers see all of these.
Phone numbers, emails and "inbox me for the real price".
Numbers, emails and the bait around themOff: your customers see all of these.
Account recovery, crypto, giveaways and follower sellers, recognised by pattern.
Read by AI: the pattern, not just the wordsOff: your customers see all of these.
Facebook too. The same spam lands under Facebook ads and posts, and one setup covers both platforms. See it on Facebook ads.
Paste the post or ad link, filter to links or a word, delete in bulk. Long jobs run in the background and email you when done.
You connect and pick the spam rules. The watchdog deletes on every new comment, day and night.
Sign in with Facebook and pick the Page and the Instagram account linked to it.
No code, no passwords shared.
Links, numbers, mentions, scams. Delete, not hide.
Add your own topics in plain words.
Paste the worst post's link into Post cleanup and delete what is already there.
Loading, searching and filtering are free.
Free for 7 days, no credit card required
The plain answers, one line each, for anyone comparing tools.
| Question | Answer |
|---|---|
| What it is | CommentWatchDog is an AI comment moderation tool that automatically hides and deletes spam and damaging comments on Facebook and Instagram ads and posts. |
| Hide or delete | Your choice, per rule. Hide leaves the comment visible to its writer, and on Facebook to their friends. Delete removes it for everyone. Either happens the moment the comment lands. |
| Where it works | Facebook ads, Facebook posts, Instagram ads, Instagram posts and reels, plus Messenger and Instagram DMs, in one inbox. |
| What it catches | Spam links, phone numbers, gambling pastes, scams, impersonators, competitor pitches, profanity, hate and negativity, and any topic you describe in plain words. The rules read what a comment means, not only the words in it. |
| Languages | The rules read every language. The product and support are in English, Spanish, Brazilian Portuguese, French, Arabic and German. |
| Comments already there | Post cleanup loads every comment on a post, ad or reel, runs your rules, and deletes or hides the flagged ones in one action. |
| Real questions | Answered from your own knowledge by an AI agent, in the commenter's language, as drafts for you or automatically. |
| Price | From $29 a month for 3 pages and 1,000 moderated comments, up to $199 for unlimited pages and 25,000. Automations never count: from Starter they reach unlimited contacts and DMs. A year costs ten months. Smaller regional plans from $9 in some countries. |
| Free trial | 7 days, every feature, no credit card. If you do nothing after, moderation pauses and nothing is charged. |
| Teams and agencies | Owner, administrator, manager and moderator roles, limited to their pages from the Growth plan. Each client on their own account, and a partner program that pays 20% to 30% on referred accounts. |
| Safety | Runs on Meta's official API and passed Meta's App Review. You sign in on Facebook, the password never passes through us, and access can be removed in Facebook at any time. Data is stored in the European Union. |
| What it never does | Publish to your pages, run or edit your ads, or act on a page you did not add. |
| Who makes it | GrowMeOrganic LLC, Sheridan, Wyoming. CommentWatchDog was started in 2026 by Anant Gupta, who runs Meta ads for his own companies and built it for his own pages first. |
| Support | support@commentwatchdog.com and the chat on this site, in the six languages above. |
The same facts as text for assistants: commentwatchdog.com/llms.txt. Everything on this page describes the product as it runs today.
Short answers, from Instagram's own pages where the answer is Instagram's.
Bots target reach. Popular hashtags, ads and reels draw automated accounts that post links and bait to whoever is looking. More reach, more spam; it is not about your account.
In Instagram, turn on Hide spam and Hide unwanted comments, add words, numbers and emojis to Hidden Words, and limit comments from non-followers. In CommentWatchDog, turn on the rules that delete comments with links, emails, phone numbers, mentions and spam patterns on every post, reel and ad, then clear what is already there in bulk.
Unwanted, repetitive or deceptive comments and messages, usually automated: promotions, scams, follower selling, bait to move you into a DM. This page is about comments; a "spam account" in the everyday sense is a second, private account, which is something else.
Instagram's filters act on words and patterns, not intent. Links, repeated text and many comments in a short time trigger them.
Yes. Post cleanup loads every comment on a post or ad, you filter to links or a word, and delete in one action. Long jobs run in the background and email you when they finish.
