A DM link that opens the chat and starts the flow
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An ig.me or m.me link opens a direct message with you. Give it a name, put it in an email, an ad or a QR code, and whoever opens it lands in the right flow.
- Meta's official API, no password, nothing installed
- Unlimited contacts on every plan
- AI replies in your customer's language
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One name, every place you share it
A link start per campaign, each with its own name and its own flow.
The link
Your page’s own chat link, with a name that says where it was opened from.
- Link nameLowercase letters, digits and hyphens, up to 63
ig.me/m/<username>?ref=<name> on Instagram, m.me/<page>?ref=<name> on Facebook, so Northwind’s newsletter link is ig.me/m/northwind.coffee?ref=newsletter. People who open it start this flow.
- Copy the linkOne click
Put it in a bio, an ad, an email, a website button or a printed card.
- QR codeFor anything printed
The builder shows the link’s QR code beside it: a poster, a menu, the bag itself.
Who it reaches
Meta decides which conversations carry the link’s name; the builder says so.
- Add ice breakersBrand-new people on Instagram
Instagram passes the name to someone who never wrote to you only while your page shows ice breakers. The builder warns you and adds them in one click.
People who already messaged you are not affected.
On Messenger a new conversation needs the Get Started button; the app sets it for a live link start.
- People already in your chat
Opening the link into an existing chat starts the flow and reopens the 24-hour window.
They arrive already talking
The chat is open the moment the link is.
The link opens the chat, so the first step can be a message with buttons, a question that collects emails from a flyer, or a tag with the campaign’s name. On Instagram, pair it with ice breakers so brand-new people get the flow, and a welcome for people who write without a link. It is not the test link: a test link runs a flow for you only, a DM link runs it for everyone. Link starts are on Starter and up.
The link, in the app
Another of Northwind’s links, named ship, on its Shipping check flow: name it, copy it, print its QR code.
- Link name
- Lowercase letters, digits and hyphens.
- QR code
- Shown beside the link.
The rules of a chat link
Where Meta passes the name, and where it does not.
| What | The limit | Set by |
|---|---|---|
| Instagram’s website | ig.me links open the chat in the Instagram app, not on instagram.com | |
| New people on Instagram | The name arrives only while the page shows ice breakers | |
| New people on Messenger | The name arrives with the Get Started tap | |
| Every device | Meta does not guarantee the name on every device | |
| Link name | Up to 63 characters: lowercase letters, digits, hyphens | CommentWatchDog |
Meta’s rules: the ig.me and m.me referral documentation, read 2026-10-05; the existing-chat case proven live on both networks.
Questions people ask
Short answers before you start.
Instagram’s own short link to a direct message: ig.me/m/yourname opens a chat with that Instagram account. An m.me link does the same on Messenger. ig.me is Instagram’s domain, so a link is safe when it points to the account you expect.
Your link is ig.me/m/ followed by your username. In CommentWatchDog, a link start gives it a name (ig.me/m/yourname?ref=newsletter), copies it in one click and shows its QR code.
Yes. Whoever opens the link starts that link’s flow. Each link start has its own name, up to 63 characters (lowercase letters, digits and hyphens), so a newsletter, a poster and an ad can each start their own flow. Link starts are on Starter and up.
On Instagram, the link’s name reaches someone who never wrote to you only while your page shows ice breakers. The builder warns you and adds them in one click. People who already messaged you are not affected.
No. ig.me links open the chat in the Instagram app; Instagram’s website does not pass the link on. Open it on your phone.
Yes. The builder shows the link’s QR code beside it, ready for a poster, a menu or a bag.