Answer a keyword in your DMs, instantly
Free for 7 days, no credit card required
Someone messages MENU, PRICE or a word of yours, in any language and any case, and the answer is in the chat before they put the phone down.
- Meta's official API, no password, nothing installed
- Unlimited contacts on every plan
- AI replies in your customer's language
- From $29 a month
This week’s menuKeywords, in any language
The message start reads the words the way people type them.
Which messages count
The same matching as a comment start, in a DM.
- Has a keywordAny of your words, anywhere in the message
Up to 50 keywords, 80 characters each. Capitals and accents are ignored, so “Menú?” finds menu.
A keyword must start a word: “hi” is not found in “this”.
- Is exactlyThe whole message is the word
MENU starts it; “what’s on the menu today” does not. A leading ¿ or ¡ and trailing punctuation are ignored.
- Any messageEvery message
A catch-all that answers anything nothing else answered.
- Every script
Works in languages without spaces and with Arabic prefixes attached (السعر in بالسعر), and a keyword typed in quote marks matches the word without them.
One answer per message
When two automations could answer the same message, only one does.
- The order
A keyword automation answers first, then the first-message welcome, then a catch-all (any message, or the AI agent).
- Clashes are shown
Two live automations that would answer the same words are flagged in the editor, with the choice of which one answers; the more specific wins by default.
- How often per personEvery time, once ever, once a day, once a week
A price list can answer every time; a welcome offer only once.
Someone who already went through it is skipped quietly.
The chat is already open
They wrote first, so the 24-hour window is open from the first step.
A message start begins inside the open chat, so any step can come first: a message with buttons or quick replies, cards, a question or a tag. A first message without a keyword goes to your welcome; for every other kind of Instagram auto reply, see the overview.
The keywords, in the app
Typed and pressed Enter; the card shows them as chips.
- Has a keyword
- Any of the words, anywhere in the message.
- Is exactly
- The whole message is one of them.
The rules of a DM start
What the window and the networks allow, held by the builder for you.
| What | The limit | Set by |
|---|---|---|
| The reply window | 24 hours from their message; every step in it can send | |
| Text in one message | 1,000 characters on Instagram, 2,000 on Messenger (640 with buttons) | |
| Keywords on one start | 50, up to 80 characters each | CommentWatchDog |
Meta’s rules: the Instagram Messaging and Messenger Platform webhooks and send API documentation, read 2026-10-05.
Questions people ask
Short answers before you start.
Start a flow with Someone sends you a message, choose Has a keyword and type your words, up to 50. When a DM contains one, the flow runs and its first step answers in the same chat. Is exactly answers only when the whole message is the word.
Yes. The message start runs on Instagram DMs and on Messenger for Facebook Pages.
One automatic answer goes to one message: a keyword automation answers first, then the welcome for a first message, then a catch-all or the AI agent.
Yes. Choose Any message for a catch-all, or let the AI agent answer any other question from your own knowledge.
Yes. Capitals and accents are ignored (Menú? finds menu), Arabic keywords match with prefixes attached (السعر in بالسعر), and keywords work in scripts without spaces such as Chinese, Japanese and Thai.