A carousel of cards, inside the DM
The Cards step sends a carousel of up to ten cards in an Instagram or Messenger DM, each with an image, a title, a line and its own buttons. It is Meta’s generic template, built without code, and every button leads its own way on the canvas.
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A carousel, card by card
Ten cards, a picture and two lines on each, a way out for every button.
- 01
Up to ten, side by side
One message holds up to ten cards. They swipe through them in the chat.
Meta: 10 cards per message
- 02
A picture, a title, a line
Each card has a title of up to 80 characters, a subtitle of up to 80 and an image.
Meta: title and subtitle up to 80 characters each
- 03
Three buttons a card
Each card carries up to three buttons. A button opens a link, or is a way out to the next step.
- 04
A tap runs its way
Tell me more on the new roast runs the step connected to that button, and only that one.
Everything a card can hold
Each part with its limit, and the Meta rule behind it.
Each card
What a card holds, and what Meta asks of it.
- TitleThe card’s name
The card’s name, up to 80 characters: the roast, the product, the class.
Meta: 80 characters
- SubtitleOne line under it
One line under the title, up to 80 characters: the price, the notes, the date.
Meta: 80 characters
- Add imageImage
A picture across the top of the card. Messenger crops card images to 1.91 to 1, so a wide picture shows whole.
Meta: Messenger crops to 1.91:1
- Add buttonButtons
Up to three on each card. Each opens a link or leads to the step you connect it to.
Meta: 3 buttons per card
The carousel
- Add cardUp to 10 cards
One message, swiped sideways. Every button on every card is its own way out on the canvas.
Meta: 10 cards per message
- More than a title
A card needs a subtitle, an image or a button besides its title. Facebook refused a title-only card in a live test, so the builder asks for one more.
Meta: at least one field besides the title
- Instagram app only
Instagram shows cards in its app; its website does not show them.
Meta: not shown on Instagram’s website
- Clicks counted
Every link button opens a tracked short link per person, so Insights counts each card’s clicks.
Answer with the shelf itself
Cards need an open chat: after a tap, a message or a reply.
The Cards step, as you set it
The step selected on the canvas, its panel open with each card’s title, subtitle, image and buttons.
- Card 1, 2, 3
- Title, subtitle, image and buttons each.
- Add card
- Up to 10.
Every number, and who sets it
The carousel’s limits are Meta’s.
| What | The limit | Set by |
|---|---|---|
| Cards per message | 10 | |
| Title | 80 characters | |
| Subtitle | 80 characters | |
| Buttons per card | 3, labels up to 20 characters | |
| A card needs | A subtitle, an image or a button besides its title | |
| Card images on Messenger | Cropped to 1.91 to 1 | |
| When it can be sent | Within 24 hours of their last message |
Meta's numbers are from the Messenger Platform and Instagram Messaging references, checked against live sends on Instagram and Messenger on 2026-10-05.
Questions people ask
Short answers before you start.
Up to ten, the most Meta allows. They show side by side and people swipe through them in the chat.
A title and a subtitle of up to 80 characters each, an image, and up to three buttons. A card needs at least a subtitle, an image or a button besides its title.
Yes. Every button that is not a link is its own way out on the canvas, so Tell me more on one card can run a different step from the same button on another.
No. Instagram shows cards in its app only. Messenger shows them in the app and on the web.
Yes. When someone shares your post in a DM, a Cards step can answer with that product’s card and its buttons. The templates show ready flows to start from.
Wide: Messenger crops card images to 1.91 to 1, so a picture about twice as wide as it is tall shows whole.
Like every message, only while the chat is open, within 24 hours of their last message. On a comment start, they come after the private reply’s tap.