Pick the plan that fits your pages, team and volume

Moderated comments a month

Every comment moderation checks counts once toward the month's pool, on ads, posts or both, as you choose for each page. Comments moderation does not cover never count, and your automations still answer them. Past the pool, moderation waits until you upgrade or the period resets; your automations keep running.

Pages and Instagram accounts

Facebook Pages and Instagram accounts connected to your workspace. A paused page still counts, so remove the ones you do not need.

Team members

The people who can sign in, you included. Each one has a role: admin, manager or moderator.

Keyword, link, phone and profanity rules

Hide or delete comments that carry a word you list, a link, an email address or a phone number, with the domains you allow kept.

AI moderation preset

Profanity and negativity are caught in any language: the two AI rules run with their defaults.

Custom AI rules

Tell Negativity what to allow in your own words, name the topics to hide, and catch profiles that impersonate your brand.

Comments on ads

Comments under your Facebook and Instagram ads and dark posts are watched like any post's comments, on every plan.

Ad comment overview

The Ads tab on each page: every ad with its comments sorted by what people mean (wants to buy, question, objection, praise, complaint, spam), what moderation removed, and the comments behind every number.

Ad insights

What to do about your ad comments: message the people who want to buy, answer questions, see why people object, get spike alerts by push and email, and a written read of each ad (3 AI credits).

Ad reports

Your ads across all pages and brand groups in one tab, a written summary of the week in your Monday email, and a read-only link to share with a client.

Unlimited contacts and DMs

Everyone your automations reach is a contact: a commenter you reply to in DMs, someone who sends a keyword, replies to a story or taps your link. No limit and no charge per person, so a post that takes off never raises your bill.

Keyword automations

Reply automatically when a comment contains a word you chose, in public under the comment. From Starter: private replies, DM keywords, welcome messages, story replies and the drag-and-drop flow builder, reaching unlimited contacts.

History kept

How far back the inbox, archive, bin, messages and insights reach. Older comments are kept, not deleted, and come back on a bigger plan.

Post cleanup

Paste the link of any post or ad, check every comment on it against your rules, and hide or delete what fails, one comment at a time.

Messenger and Instagram DM inbox

Every conversation from Messenger and Instagram beside the comments: reply, send photos, translate, archive.

Comment translation

Translate any comment or message into your language and your reply back, or let comments translate themselves as they arrive.

AI agents

An agent answers comments and DMs from your knowledge and FAQs, by itself or as a draft for you to send. It is set up once for the account and placed where it should answer.

Bulk hide and delete

Select many comments in a cleanup or in the inbox and act on all of them in one job you can pause, resume and retry.

Brand groups

Group several pages as one brand: one inbox, insights across the brand, teammates assigned by brand.

CSV and email exports

Download insights as a CSV or have them sent by email, for any date range, per page or per brand.

Priority support

Your emails are answered first, ahead of the queue, and Pro adds chat.

Dedicated support

A named person who knows your setup, by email and chat.

Onboarding call

A call at the start to connect your pages, set your rules and bring in your team.

DM automation free for 7 days

Run comment to DM, keyword DMs, the flow builder and the DM inbox live on your real posts for 7 days, free. Once only, nothing to cancel, your plan stays the same. After 7 days your DM automations pause, kept as you built them; Starter keeps them running.

Comment-to-DM, DM keywords, welcome and story replies

Every way a conversation starts: a comment on a post, reel or ad, a keyword sent in DMs, the first message someone sends, or, on Instagram, a reply to your story or a post shared with you.

Flow builder with HTTP requests

A drag-and-drop canvas for longer conversations: messages with buttons, cards and media, questions that save the answer, conditions, A/B splits, delays, tags and fields, and HTTP requests that send to and read from your own tools. Start from a template or a blank canvas.

Build flows with AI

Describe the flow in your own words and watch it built on the canvas, ready to test before it goes live. Building uses AI credits, what each build takes.

AI credits

What the AI writes for you: an AI agent’s answer to a comment or a DM uses 5, a translation or a test of your agent 1, and Build with AI what each build takes. Your plan brings as many each month as it has moderated comments, and they reset with them. Moderation and your own replies and flows never use them.

Export contacts to CSV

Download the people your automations reached as a CSV: name, username, email, phone, tags, where they came from and your custom fields.

Viral protection

When comments flood in on a post, the app notices by itself: the public “check your inbox” reply is left out and every DM still goes, in order. It switches back on its own, and you can turn it off for a page. First DMs and public replies always stay under Meta’s limit: up to 700 an hour per page, and the rest wait their turn. If Meta slows or blocks a page, sending pauses until the time Meta gives and resumes by itself. You can also choose a slower sending speed: 200 an hour, or one a minute.