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Comment moderation for Facebook and Instagram ads and posts: how the platforms behave, what spam and damaging comments cost, and how to keep comments clean.

  1. Facebook7 min read

    Facebook's profanity filter: what it hides, the four word controls, and what none of them catch

    The Page toggle, the 1,000-keyword list with free variations, Moderation Assist's eight-language criterion and the Live filter, plus what my own rules caught.

  2. Facebook7 min read

    Comments on Facebook Live: the eight chat settings, the bans, and why viewers cannot comment

    No off switch, but eight chat settings down to near silence, keywords marked as spam, a 15-minute suspension and three bans, and what a blocked viewer sees.

  3. Instagram6 min read

    How to see and manage comments on Instagram ads, and why some advertisers cannot

    Ads Manager's pop-up with Hide and Delete, the app, Business Suite's inbox, and the connected-profile requirement that hides an ad's comments from you.

  4. Instagram6 min read

    Can you turn off comments on Instagram ads? Not with a switch, but there is a route

    No documented off switch, in Meta's words. Instead: boost a post with commenting off or limited, Hidden Words on ads, and hide or delete from Ads Manager.

  5. Facebook7 min read

    How to see and manage comments on Facebook ads: the four places they live

    Ads Manager, the Page post, Business Suite's inbox and notifications: what you can do in each, what Meta says you cannot, and a month of my own ad comments.

  6. Facebook9 min read

    Hate and rude comments on Facebook: what Meta removes, what a Page does

    Where Meta's line falls for a business Page, the profanity filter in eight languages, hide, report and block in Facebook's words, and the slur my rules missed.

  7. Facebook7 min read

    How to turn off comments on a Facebook Page: one post at a time, and the alternatives

    No Page-wide switch exists. The per-post Who can comment menu down to tagged people only, the pro-mode profile setting, and the word-list trick with its cost.

  8. Spam7 min read

    Comments with links on Facebook and Instagram: what they are and how to hide every one

    Seven weeks of links under my ads by domain, why Facebook hides some itself, the two Moderation Assist link criteria, Instagram's missing switch, and the rule.

  9. Facebook7 min read

    How to unhide comments on Facebook, whichever of the four things hid them

    You hid it, Moderation Assist hid it, your filter hid it, or Facebook marked it as spam. The way back from each in Facebook's words, plus the iPhone dead end.

  10. Facebook7 min read

    Can you turn off comments on Facebook ads? For most advertisers, no

    Meta has tested an off switch since October 2024 for a few businesses, and its help pages document none. What Meta says, where to look, what to do instead.

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