How to see and manage comments on Facebook ads: the four places they live

Comments on a Facebook ad live in four places, and Ads Manager always works: click the three dots next to the ad's name, choose More options, then Manage Facebook comments, and a pop-up shows the ad with every reaction and comment. As of September 17, 2026, the same comments also sit on the Page post if the ad promotes one, in Meta Business Suite's inbox under Facebook comments, and in your notifications.

Below: the four places with what each lets you do, the Ads Manager steps in Meta's words, the Page post, Business Suite, notifications, what Meta says you cannot do, a routine for many ads with the arrival rate from my own, and the rule that handles the volume.

Where an ad's comments actually are

An ad built in Ads Manager from scratch, a dark post, has no Page post, so its comments exist only in the first three places. An ad that promotes an existing post shows its comments on that post as well.

See and moderate comments in Ads Manager

The steps, quoted from Meta's help page as it read on September 17, 2026: "Open Ads Manager. Click the Ads tab, find your ad then click Edit below the ad name. Find the column on the left. Select ... to the right of your Ad name. Select More options. Depending on your objective and where your ad is running, and if there are comments, you may see: Manage Facebook comments, Manage Instagram comments, Manage Threads replies."

Then: "A pop up will open, showing your ad with people's reactions and comments or replies, if there are any." What the pop-up offers: "(On Facebook) Like comments or replies", "(On Facebook) Reply to comments or replies", and "(On Facebook, Instagram and Threads) Select ... to the right of any comments or replies you consider inappropriate to Hide comment or Report comment". Delete is not on that list, and the next section is where it lives.

On the Page post, when the ad promotes one

An ad that boosts or promotes a post is that post, so its comments sit under it on your Page with the Page's full toolkit. Facebook's help pages, read September 9 and 17, 2026: hide through the comment's Options and "Hide comment", after which "the comment will still be visible to the person who wrote it and their friends"; delete through "Options to the right of the comment" and "Delete", after which "the comment will be removed from the post"; and "you can block the profile or Page that made the comment by going directly to the profile or Page".

This is the one place an advertiser can delete. How to unhide comments on Facebook has the Hidden by this Page sort where the hidden ones wait.

In Meta Business Suite's inbox

Business Suite lists every comment on the Page's posts and ads in one inbox. On my own account on September 8, 2026, the inbox's tabs were All messages, Messenger, Instagram, WhatsApp, Facebook comments and Instagram comments, with the filters Unread, Priority, Ad replies and Follow up; the Ad replies filter is the one that narrows the Facebook comments tab to the ads. Each comment carries Reply, See Chat, See translation and Hide, and the ad's own reactions and comment count sit above the list.

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The fourth place is your notifications

The fourth place is the one people forget. Meta's page: "These tools are also available via Notifications on Facebook and Notifications on Instagram and Threads." A notification about a comment on your ad opens the same view, which is enough for one ad and useless for twenty.

What you cannot do

Three limits, all in Meta's words. On Instagram: you can't manage "comments on Instagram if you don't connect an Instagram profile (ie, you run ads using your Facebook Page identity.)" On Threads, the same for a Threads profile. And on creator ads, in the words of Meta's partnership-ads page (September 17, 2026): "At this time, only creators can delete comments on partnership ads. Advertisers cannot delete comments on partnership ads."

The fourth limit is the one the search "turn off comments on Facebook ads" keeps hoping around: there is no documented off switch for most advertisers, and the post on it has Meta's own words on the test control.

A routine for many ads

Here is the arrival rate under my own Facebook ads, September 1 to 17, 2026, counted September 17. On a normal day between 14 and 54 comments arrived; on September 10, when one gambling paste came from 36 accounts, 140 did. Over the seventeen days: 576 comments, 489 removed, 328 of them by a rule and 82 by hand, the rest by other tools; 114 stayed up, most of them questions.

By hand, each removal is three taps, so the 82 cost me about 250 taps and the reading before each one; the 328 cost nothing. That is the routine: switch on the profanity filter and the word list on the Page, since Meta says they "extend to ads from the Page", open Business Suite's Ad replies filter once a day for what is left, and read the questions, because those are the comments an ad is for.

Let a rule handle the volume

CommentWatchDog is an AI comment moderation tool that automatically hides and deletes spam and damaging comments on Facebook and Instagram ads and posts. It reads each ad comment the moment it lands, so the 328 above never needed a tap, and its inbox shows every ad comment with its state in one list, the ad marker on each row, which is the view below; the inbox guide has the filters.

The same map for Instagram ads

The Facebook cells are Meta's help text (September 5 to 17, 2026). The Instagram cells are a sketch until that article is written.

Sources

• Manage comments on your ads, Meta Business Help Centre, read September 17, 2026
• Manage comments on partnership ads, Meta Business Help Centre, read September 17, 2026
• Best practices for comment moderation on your ads, Meta Business Help Centre, read September 5, 2026
• Hide a comment from a post on your Facebook Page, Facebook Help Centre, read September 17, 2026
• Delete a comment from a post on your Facebook Page, Facebook Help Centre, read September 9, 2026
• Meta Business Suite, the inbox of my own Pages, seen September 8, 2026
• My own moderation log, three Facebook Pages, comments under ads published September 1 to 17, 2026, counted September 17, 2026

Common questions

Where do I see comments on my Facebook ads?

In Ads Manager, open the Ads tab, click the three dots to the right of the ad's name, choose More options, then Manage Facebook comments, and a pop-up shows the ad with every reaction and comment. The same comments appear on the Page post if the ad promotes one, in Business Suite's inbox under Facebook comments, and in your notifications.

Can I delete a comment on a Facebook ad?

On the Page post, yes, through the comment's Options and Delete. The Ads Manager pop-up offers like, reply, hide and report, and for partnership ads Meta says plainly that "advertisers cannot delete comments on partnership ads"; only the creator can.

Why can't I see Instagram comments for my ad in Ads Manager?

Because the ad runs under your Facebook Page identity. Meta's note: you can't manage "comments on Instagram if you don't connect an Instagram profile (ie, you run ads using your Facebook Page identity.)" Connect the Instagram profile to the Page and the Manage Instagram comments option appears.

Can comments on ads be moderated automatically?

Partly by Facebook, wholly by a tool. The Page's profanity filter and word list "extend to ads from the Page", and Moderation Assist hides on its criteria. CommentWatchDog is an AI comment moderation tool that automatically hides and deletes spam and damaging comments on Facebook and Instagram ads and posts.