Facebook and Instagram
How the two platforms handle comments on posts and ads, and what changes.
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Who can see a hidden comment on Facebook, and on Instagram
Meta's exact words for each case: a Page post, a profile post, Moderation Assist, a comment marked as spam, Instagram's filters and a manual hide. As of September 2026.
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Private replies to comments, and the 24-hour window that follows
A private reply turns a comment into a message. Meta's one-message and seven-day limits, the 24-hour follow-up window, and what a refused reply looks like.
