Spam
The spam that lands under ads and posts, pattern by pattern: how to tell it, and the rule that hides it.
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Bot comments: the seven shapes, who sends them, and how to stop them
A field guide to bot comments on Facebook and Instagram: seven shapes with real examples, who sends them, Meta's figures, and one rule set for both.
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Emoji comments: why bots post them and how to hide them
Rows of the same emoji from accounts you do not know are mostly bots. Why they post them, what my rule caught since August 2026, and how to hide them.
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Spam comments on Facebook ads: the six patterns under my own ads
727 comments deleted under my own Facebook ads in thirteen days of September 2026, sorted into six patterns, with the rule that catches each. Real examples, dated.
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Why spam and scam comments under your ads cost you money
What lands under a real ad with 124 comments, what advertisers say it does to their numbers, and Meta's own figures on the scale of it. As of September 2026.
