Blog
Comment moderation for Facebook and Instagram ads and posts: how the platforms behave, what spam and damaging comments cost, and how to keep comments clean.
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Competitor pitches under your ads: hide, list, and the rule
A rival or a freelancer selling under your ad is using the audience you paid for. Meta's rules mostly allow it, so the Page's own tools are the answer. Six.
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Fake support accounts in your comments, and how to get them removed
A profile copying your business's name and picture replies to your customers under your own posts, asking for a DM. Why it works, how to report it on Facebook.
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Your Page will be deleted: the fake Meta warning, and the check
A comment or message saying your Page faces deletion for a violation, with an "appeal" link, is phishing for your login. What Facebook says to check, the words.
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WhatsApp and Telegram links under ads: the control built for them
The most common link under my ads is a WhatsApp group, WhatsApp channel or Telegram address. Ninety of them since July, what they sell, Facebook's.
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Free signals under your ads: the channel pitch and the words that catch it
The trading-signal comment genre from nine real examples under my ads, Meta's investment policy in its words, the words these pitches cannot avoid, and the.
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Sugar daddy comments on Instagram: the joke, the scam, the fix
A comment offering money for company under your post is a scam opening. The three worlds the phrase lives in, Meta's romance rules, and four Instagram controls.
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Can you turn off comments on a boosted Facebook post? Before you boost
A boosted post is a Page post first, so its comment audience is set before the boost and carries into paid reach. Meta's words, the Instagram twin, and the gap.
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Hide comments on a Facebook Page: from others, as admin, automatically
Facebook's steps for hiding a comment on a Page post, who still sees it, who may hide, where it goes, and the three ways a Page hides comments automatically.
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Fake comments on Facebook ads: aimed at your audience, or bought by a brand
Fake comments under ads run two ways: bots and paid accounts under yours, and brands buying praise for their own. What mine said, how a reader spots them.
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Negative comments on Facebook ads: five kinds, and which to hide or answer
The five kinds of negative comment under a Facebook ad, with examples from my campaigns; hide, answer or leave for each; who still sees a hidden ad comment.
