Blog
Comment moderation for Facebook and Instagram ads and posts: how the platforms behave, what spam and damaging comments cost, and how to keep comments clean.
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Why spam and scam comments under your ads cost you money
What lands under a real ad with 124 comments, what advertisers say it does to their numbers, and Meta's own figures on the scale of it. As of September 2026.
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Private replies to comments, and the 24-hour window that follows
A private reply turns a comment into a message. Meta's one-message and seven-day limits, the 24-hour follow-up window, and what a refused reply looks like.
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Moderation Assist on Facebook: what it hides and what it leaves to you
Facebook's built-in comment moderator, tried on a real account in September 2026. Every criterion it offers, what a hidden comment looks like, and where it stops.
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Instagram Hidden Words, tested: what it hides and what it misses
Instagram's own comment filters on a real account in September 2026. The three switches, the custom word list, what a hidden comment means, and where it stops.
