Blog

Comment moderation for Facebook and Instagram ads and posts: how the platforms behave, what spam and damaging comments cost, and how to keep comments clean.

  1. Spam5 min read

    Competitor pitches under your ads: hide, list, and the rule

    A rival or a freelancer selling under your ad is using the audience you paid for. Meta's rules mostly allow it, so the Page's own tools are the answer. Six.

  2. Spam5 min read

    Fake support accounts in your comments, and how to get them removed

    A profile copying your business's name and picture replies to your customers under your own posts, asking for a DM. Why it works, how to report it on Facebook.

  3. Spam5 min read

    Your Page will be deleted: the fake Meta warning, and the check

    A comment or message saying your Page faces deletion for a violation, with an "appeal" link, is phishing for your login. What Facebook says to check, the words.

  4. Spam5 min read

    WhatsApp and Telegram links under ads: the control built for them

    The most common link under my ads is a WhatsApp group, WhatsApp channel or Telegram address. Ninety of them since July, what they sell, Facebook's.

  5. Spam6 min read

    Free signals under your ads: the channel pitch and the words that catch it

    The trading-signal comment genre from nine real examples under my ads, Meta's investment policy in its words, the words these pitches cannot avoid, and the.

  6. Instagram6 min read

    Sugar daddy comments on Instagram: the joke, the scam, the fix

    A comment offering money for company under your post is a scam opening. The three worlds the phrase lives in, Meta's romance rules, and four Instagram controls.

  7. Facebook5 min read

    Can you turn off comments on a boosted Facebook post? Before you boost

    A boosted post is a Page post first, so its comment audience is set before the boost and carries into paid reach. Meta's words, the Instagram twin, and the gap.

  8. Facebook6 min read

    Hide comments on a Facebook Page: from others, as admin, automatically

    Facebook's steps for hiding a comment on a Page post, who still sees it, who may hide, where it goes, and the three ways a Page hides comments automatically.

  9. Facebook6 min read

    Fake comments on Facebook ads: aimed at your audience, or bought by a brand

    Fake comments under ads run two ways: bots and paid accounts under yours, and brands buying praise for their own. What mine said, how a reader spots them.

  10. Facebook6 min read

    Negative comments on Facebook ads: five kinds, and which to hide or answer

    The five kinds of negative comment under a Facebook ad, with examples from my campaigns; hide, answer or leave for each; who still sees a hidden ad comment.

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