Guide: Triggers: contains, exactly, emoji only, mention only
This page: https://commentwatchdog.com/help/keyword-automations/triggers-contains-exactly-emoji-only-mention-only
Topic: Keyword automations
Time: about 3 minutes
Who can do it: Owner, Administrator or Manager
Author: https://anantgupta.xyz (Anant Gupta, founder of CommentWatchDog)
Start in the app: https://app.commentwatchdog.com/en/inbox
Result when done: The automation fires on precisely the comments you meant.
Context: Four triggers cover the useful cases. Two of them look at your words, two look at the shape of the comment. Choosing the right one matters more than choosing the right words.

Before you start:
1. Triggers match text, never meaning.
2. Matching is not case sensitive.
3. The emoji and mention triggers need no words at all.

Steps:
Step 1 of 4: Use contains keywords for the usual case.
Where: The comment matches when it contains any of your words anywhere. Right for price, refund, delivery, and the words people actually type.
Link: https://app.commentwatchdog.com/en/inbox (Open the app)
Screenshot: https://commentwatchdog.com/media/shots/automation-editor.en.webp (contains keywords.)
Screenshot: https://commentwatchdog.com/media/shots/automation-editor-phone.en.webp (The same on a phone.)
You should see: Anything containing one of the words fires the automation.

Step 2 of 4: Use exactly a keyword when the whole comment is the word.
Where: It matches only when the comment is that word and nothing else. Right for one-word comments such as price or link, where a longer comment deserves a person.
Screenshot: https://commentwatchdog.com/media/shots/automation-editor.en.webp (is exactly a keyword.)
Screenshot: https://commentwatchdog.com/media/shots/automation-editor-phone.en.webp (The same on a phone.)
You should see: One-word comments are handled and longer ones are left for you.

Step 3 of 4: Use is just an emoji to clear the noise.
Where: It matches comments that contain only emojis. Paired with Archive, it keeps your inbox for comments with words in them.
Screenshot: https://commentwatchdog.com/media/shots/automation-editor.en.webp (is just an emoji.)
Screenshot: https://commentwatchdog.com/media/shots/automation-editor-phone.en.webp (The same on a phone.)
You should see: Emoji-only comments are archived or answered without touching anything else.

Step 4 of 4: Use is just a mention for tag chains.
Where: It matches comments that only tag people. They are usually friends pointing each other at your post, and rarely need an answer.
Screenshot: https://commentwatchdog.com/media/shots/automation-editor.en.webp (is just a mention.)
Screenshot: https://commentwatchdog.com/media/shots/automation-editor-phone.en.webp (The same on a phone.)
You should see: Tagging chains stop filling the list of things that need you.

If something is off:
Problem: contains matches inside other words
Fix: Use longer words, or the exactly trigger. Words are matched as text.
Problem: An emoji comment did not match
Fix: It contained a word as well, even a single letter. Only comments made entirely of emojis match.
Problem: Two automations matched the same comment
Fix: The first matching automation acts. Make the words distinct, or use one automation with more words.

Common questions:
Question: Does capitalisation matter when a keyword trigger matches?
Answer: No. Matching is not case sensitive, so a keyword matches however the commenter typed its letters. Triggers match text, never meaning.
Question: Do the emoji and mention triggers need any keywords?
Answer: No. The emoji and mention triggers look at the shape of the comment rather than your words: one matches comments made entirely of emojis, the other matches comments that only tag people.
Question: Does a comment need all my keywords to match contains keywords?
Answer: No. With contains keywords, the comment matches when it contains any one of your words anywhere in it. Add each word with Enter and it appears as a chip.
Question: Which trigger should I use for a one-word comment such as price?
Answer: is exactly a keyword. It matches only when the whole comment is that word and nothing else, so one-word comments such as price or link are handled and longer comments are left for a person.

Related guides:
- Create an automation: https://commentwatchdog.com/help/keyword-automations/create-an-automation
- Automations and rules: which runs first: https://commentwatchdog.com/help/keyword-automations/automations-and-rules-which-runs-first
- Archive after replying: https://commentwatchdog.com/help/keyword-automations/archive-after-replying

Plain text of this guide: https://commentwatchdog.com/help/keyword-automations/triggers-contains-exactly-emoji-only-mention-only.md
All guides for assistants: https://commentwatchdog.com/help/llms.txt